09/10/2019
Today we write about how important it is to use local language on your e-commerce website!
"Localization is a more complex process than only translating the text into another language. To localize the content means to additionally adapt not only the text but also other elements of the website. The goal of localization is to produce the target or local content that is perceived as if it had been created only for that market. Localization accommodates not only the language, but also the cultural, social, religious, legal, or other aspects of the target market. Besides the localization of the text, more changes might need to be done, such as changing the website design and graphics, adapting the content itself to target the right audience, using the local formats for addresses, phone numbers, units of measurement, currencies, etc... "
Read full blogpost here:
https://textual.ai/how-important-is-the-local-language-on-your-e-commerce-website/