Primare

04/06/2026

We are quietly beginning our 40th anniversary celebrations at Vienna High End 2026, Level 0, Suite F, with a glimpse into the next forty years of Scandinavian design and engineering, with more to be revealed throughout the coming year of the 928 Special Edition series.

03/06/2026

We are set up at the Vienna High End 2026, Level 0, Suite F, featuring our latest model, Allt-i-Ett, and a glimpse into the next forty years of Scandinavian design and engineering, previewing the 928 Special Edition series preamplifier, mono, and stereo amplifiers, as well as SP36 Kontroll AV preamplifier.

03/06/2026

We are quietly beginning our 40th anniversary celebrations at Vienna High End 2026, Level 0, Suite F, with a glimpse into the next forty years of Scandinavian design and engineering, with more to be revealed throughout the coming year.

25/05/2026

StereoNET are reporting on a Rough Trade and Qobuz partnership that reminds us again why Qobuz is our preferred streaming service.

Qobuz has announced a global partnership with Rough Trade, bringing the hi-res streaming and download platform into one of independent music retail’s most recognisable names.

22/05/2026

JPLAY truly does have component status with our Prisma network player platform. Primare users, go to primare.net and under the Support tab submit a help request noting your Primare model and serial number to receive a free two-month trial subscription.

"Nicht zu fassen" — unbelievable.

That's how Kronzilla titled his 5-star JPLAY review on the German App Store. The full text speaks for itself:

"I'm very skeptical of reviewers, in both directions. I use expensive and very good hardware, and I can hear the sometimes very fine differences cables make.

This app clearly has component status. It's as important for sound as any component.

Soundstage, timing, and especially low-frequency foundation are significantly better than with the manufacturers' own apps.

Anyone with truly great hardware needs the Lifetime license. €199 is well spent. Apart from correct polarity, I don't know of any tuning measure that delivers so much sound for so few euros.

Thank you for making this exist."

— Kronzilla, App Store, Germany

Thank you, Kronzilla — reviews like this mean everything.

20/05/2026

Fair Audio has just published a very thorough and positive review of our Allt--i-Ett:
"Far from being a meatball-like device, Primare delivers a well-rounded all-in-one system with the Allt-i-Ett, combining design, features, and sound at a very high level. The build quality is impeccable, operation is intuitive despite the abundance of functions, and the range of connections, including HDMI eARC, phono MM, DAB+, Bluetooth, and streaming, is exemplary.
The Primare Allt-i-Ett offers not only a wide range of functions and impeccable build quality, but also a convincing sound – precise bass meets clean, clear mids and treble that's comfortable for extended listening sessions. Furthermore, the soundstage is astonishing for such a compact all-in-one device."
For full review click the link comment below or bio.

18/05/2026

PRE35: Primare, the HiFi component company that’s too humble for its own good.
“The Primare PRE35 is a feature rich, high performing preamplifier from a company that bases itself on modesty. Primare, is a well established, European HiFi company that’s been around for nearly forty years, perhaps, you’ve never even heard of it? While most companies like to go around saying how great they and their products are, Primare is very different. You have to know Primare’s history and mindset to fully understand them. But when you do, you realise there’s much more to Primare and its products than one might at first imagine.” Harley Lovegrove, Pearl Acoustics
https://www.youtube.com/watch?v=xj8oxY9ipVg

17/05/2026

We were in the good company with Harbeth and Amphion loudspeakers at this weekend's Shanghai International Top Audio-Visual Show 2026, with our thanks to StereoNET for having included us in their coverage and our distributor, Nanjing Yinfan AV Technology Ltd., for their support.

Primare

11/05/2026

While we are not entirely sure what AVForums has against the Swedish language (after all Allt-i-Ett simply means All-in-One in English, which to our ears does not sound weird ;-), we are entirely grateful for their spending time with our latest product, and the resulting 9/10 review and Highly Recommended Award. Tack!

Review of the Primare Allt-i-Ett sound system and network player with 10 drivers and Room EQ plus 300 watts peak power

30/04/2026

We were well represented by this tower of power and our great partners AV EMEA and KEI HiFi Sound at this week’s Smart Home Expo in Mumbai, with thanks for their support!