24mas

24mas 24MAS - www.24mas.com - delivers marketing & advertising, application development & publishing, and managed services & solutions.

24MAS is an international company focused on the distribution and development of mobile technology, applications, and advertising. The company works with mobile operators, media networks, technology companies, application developers, and advertisers in over 80 countries. Headquartered in Stockholm, 24MAS has over 10 years of experience building cross-border business operations and currently has 15

0 employees at offices in Stockholm, London, Zurich, Cork, Copenhagen, Berlin, Stuttgart, Belgrade, Kuala Lumpur, Los Angeles, and New York. For more information, visit www.24mas.com.

24/05/2013

The MMA has come out with three proposed classifications for mobile video ads. Find out more:

Submitted by mma on Wed, 05/22/2013 - 07:00MMA Mobile Video Committee introduces the “MMA Mobile Video Lexical Framework” that outlines key terminology and ad units to set a foundation for mobile video advertising New York, NY, 22 May 2013 – As mobile video consumption continues to surge and prove…

App market for connected cars will top $1.2 billion by 2017, Juniper Research finds.
23/05/2013

App market for connected cars will top $1.2 billion by 2017, Juniper Research finds.

Revenues from smart vehicle apps to rise ten-fold by 2017 Apparently, the new frontier for app developers over the next five years will be the'smart vehicle' also known as the 'connected car'. That's the latest finding from a new Juniper Research report which predicts that the market for in-vehicle…

Digital goods research firm Superdata says US mobile gaming ARPPU posted a new high at $12 in April.
22/05/2013

Digital goods research firm Superdata says US mobile gaming ARPPU posted a new high at $12 in April.

Figure reached for the first time.

IAB Australia says Q1 2013 mobile adspend has tripled year on year to $36.6 million. http://bit.ly/117UckPGraphic from C...
21/05/2013

IAB Australia says Q1 2013 mobile adspend has tripled year on year to $36.6 million. http://bit.ly/117UckP

Graphic from CampaignBrief

UK smartphone ownership is at 60% and over a third of those say they made purchases through the device.
20/05/2013

UK smartphone ownership is at 60% and over a third of those say they made purchases through the device.

According to eDigitalResearch and the Interactive Media in Retail Group (IMRG), in January 2013, six out of 10 UK residents owned a smartphone. Read more: http://bit.ly/19U3hTI

The MMA says that over a million jobs in the mobile marketing space are set to be created by 2015.
10/05/2013

The MMA says that over a million jobs in the mobile marketing space are set to be created by 2015.

Mobile Marketing Association study says spending on mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.

Juniper Research forecasts worldwide mobile content revenue will hit $65 billion by 2016.
09/05/2013

Juniper Research forecasts worldwide mobile content revenue will hit $65 billion by 2016.

Annual revenues generated from content delivered to mobile phones and tablets are on pace to surge roughly $25 billion over the next three years, reaching $65 billion worldwide by 2016, Juniper Research forecasts.

iOS saw its US market share climb 2.7 percentage points in the last quarter.
07/05/2013

iOS saw its US market share climb 2.7 percentage points in the last quarter.

Apple's iOS narrowed Android's U.S. smartphone market share lead during the three-month period between December 2012 and March 2013, digital research firm comScore reports.

It's an Android world. Google's smartphone platform tops the competition in "almost every global region".
06/05/2013

It's an Android world. Google's smartphone platform tops the competition in "almost every global region".

Launch of Galaxy S4 could make it even more dominant Latest figures from research firm Kantar show Android is becoming increasingly dominant as a smartphone platform, and is set to extend its lead. It found that in almost every global region the Google OS had a bigger slice of sales, accounting for…

The latest Google Glass video gives us details on how to navigate the screen.
03/05/2013

The latest Google Glass video gives us details on how to navigate the screen.

An introduction to the basics of Glass. Learn about the touchpad, the timeline and how to share through Glass.

Looks like tablet sales won't be slowing down any time soon.
02/05/2013

Looks like tablet sales won't be slowing down any time soon.

Analyst suggests Microsoft could struggle to establish itself in the market.

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