PinMeTo

29/04/2026

AI agents don't browse your website the way people do. They query protocols, read structured data, and invoke tools. If your multi-location site can't respond, the agent recommends a competitor instead.
Our latest guide walks through the four-layer "agent readiness stack" and where to start (the basics take about two hours).

Make your multi-location website discoverable by AI agents. Practical guide to Content Signals, MCP Server Cards, WebMCP, and llms.txt for 2026.

21/04/2026

Customers showing up at your door - only to find it closed? That was the reality for Warmteservice before they centralized their location data.
With 85+ stores across the Netherlands, keeping hours and info accurate everywhere was a constant battle. After switching to PinMeTo, they saw a 40% increase in direction clicks and 30% more views across their listings.

Learn how Warmteservice, a Dutch heating equipment supplier with 85+ locations, centralized listings management with PinMeTo and saw +40% direction clicks and +30% total views.

16/04/2026

The gap between ranking in Google and getting cited by its AI Overview is widening. For local queries, over 70% of searches now show an AI Overview, and clean, consistent location data decides who gets quoted.
Our latest guide covers what Generative Engine Optimization means for multi-location brands, and the four-pillar framework to build the foundation.

Learn how multi-location brands can optimize for AI search with this GEO framework. Actionable steps for AI Overviews, structured data, and local visibility.

02/04/2026

One of the highlights from our kickoff last week was recognizing the people who’ve made a real impact across the company this year.

Congrats to this year’s winners:

🏆 PinMeTo:er of the Year — Anna Korzeń
🏆 Customer Success — Kinga Hebel-Sokołowska
🏆 Product — Simon Tenggren
🏆 Sales — Marcin Plewka
🏆 Leader of the Year — Simon Alm Liljevall

⭐ Special Recognition
– Yuliya Klenovitskaya
– Malin Dotevall

Very well deserved 👏

27/03/2026

Last week, we finally got the whole team together for our yearly kickoff ✨

A packed day, where we’re going, what we’re building, and workshops run by the people closest to the work.

Then straight to the beach for a team activity (yes, it got competitive🤓), followed by dinner that turned into a full night.

Long-awaited. Well worth it.

Let’s go 🚀

06/03/2026

Our Support team spent a few days together recently stepping back from tickets to review how we work and where we can improve. 💫

They aligned on communication standards, shared lessons from complex cases, and synced with Product on what customers are experiencing.

Quiet but important work that helps keep everyday support clearer and more consistent for our customers.

04/03/2026

Last week, our onboarding stars Josefine Sahlin Falk and Oliver De Aquino, together with our Head of Partnerships Björn Handell, hosted a working session during APCOA’s marketing conference in London. 🇬🇧

operates 3,000+ locations across 11 markets, and with that many markets involved, consistency is everything. Small daily habits matter more than big one-time efforts, especially when local visibility is at stake.

So the session focused on:
– What “good” actually looks like in Listings, Posts, and Reviews
 – Setting realistic routines market teams can maintain
 – Aligning expectations before

Huge thanks to the APCOA Europe team, especially to Mashhaal Rana and Lawrence Crew for the honest conversations and amazing engagement throughout the day. 💫

18/12/2025

2025 at PinMeTo. WOW!

This year brought big moves and momentum from product to people, and everything in between.

🥂 We kicked things off together in Maryhill, and somehow, that same good energy carried through the whole year.

🥂 We made the platform way smarter, launching a number of new AI features and capabilities, upgrading insights, strengthening our APIs, and much more.

🥂 We welcomed quite a few amazing new colleagues who made the team even stronger.

🥂 We renovated our Polish office, ran through the streets of Malmö, mixed cocktails in Gdańsk, and had one of the sunniest summer beach days in Sweden.

2025 was full, in the best possible way. Thanks to everyone who made it what it was.

2026, so many great things are coming, let’s go! 🌟

16/12/2025

🎄We wrapped up the year with some proper get togethers

In Malmö, we kicked things off with a cozy office mingle before heading into a classic Swedish Christmas dinner... which quickly turned into a dance floor situation. Shoutout to the DJs and everyone who brought the moves, and big thanks to for helping us pull it all together 🔥.

In Gdańsk, the team went out for a festive dinner with some good food, good vibes, and a well-deserved celebration to end the year strong.

Thanks to everyone who helped bring the holiday spirit to life! 💫

10/11/2025

Some of our developers headed to Google Cloud AI Day 2025 in Stockholm last week to explore how AI is transforming the way we build and scale digital products.

A key takeaway from the day:
💡 Start small, solve something real, choose the right tool, and iterate.

Whether it’s automating internal workflows or powering smarter insights, even a single well-defined AI use case can drive real value.

We keep on learning, testing, and exploring how to bring new tech into the hands of multi-location brands. 🌟