28/08/2026
Language barriers aren't just an inconvenience — they're a $2.1 trillion problem.
That's how much global businesses lose annually because customers can't (or won't) engage in a language that isn't their own. And it's not a niche issue: only 18.8% of the world speaks English, yet 58% of web content is English-only.
The numbers get personal fast:
→ 40% of consumers won't buy from a website that isn't in their native language
→ 72% browse primarily in their own language, regardless of how fluent they are in English
For years, the "fix" was expensive — hiring multilingual teams, market by market. But AI-powered translation is changing that math. Companies deploying AI-driven multilingual support have cut costs by 72%, from $0.35 to $0.08 per minute — making it viable to serve markets that were previously written off as too costly to support.
At Venizum, this is exactly the gap Verbis is built to close — real-time voice and chat translation, content localization, and translation management, native to Salesforce — so language stops being the reason a customer walks away.
Read the full breakdown: https://www.venizum.com/translation-news/hidden-cost-language-barrier/
