20/01/2026
AREA15, the immersive entertainment district off the Las Vegas Strip, is expanding in a major way, reports Smart Meetings.
Several new attractions, restaurants and retail concepts will open throughout 2026, giving meeting and event organizers even more high‑energy experiences in the entertainment capital of the world.
New tenants include House Rules, a social gaming venue offering comfort food, a full bar and activities like ice curling and duckpin bowling.
Other experiential openings include the 30,000‑square‑foot MUSEUM OF ICE CREAM, which is launching its largest flagship with themed rooms and ice‑cream‑themed play spaces, and The Bowl, a futuristic dining concept where robot chefs prepare meals in real time.
AREA15’s growth responds to a larger shift in the meetings world. Attendees want immersive, memorable experiences that blend work and play.
AREA15 gives planners a ready‑made playground for energizing agendas and creating standout off‑site events without leaving Las Vegas.
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