Nepa

24/06/2021

Our team is growing and we are looking for talented people to join our Stockholm, Mumbai, Delhi & Copenhagen offices. 🌟

Click to our career page & apply 👉 https://career.nepa.com/

24/05/2021

What is the best way to increase brand awareness? Here are four cost effective solutions that will help achieve good results.

03/05/2021

The path to purchase in today’s omnichannel world is difficult to navigate. Here are four benefits of using a path to purchase analysis.

16/04/2021

Brand research is essential if you want to find out your brand’s health and get a better understanding of how your customers perceive it.

19/03/2021

Maximize ROI on Sustainability. How to measure your sustainability efforts and gain insights on how these efforts affect your brand

19/02/2021

Marketing Mix Modelling helps you to optimize marketing budgets for maximum sales and brand impact. Nepa's deliverables lead to actions.

17/02/2021

What do Ben & Jerry's 🍦, Tesla 🚙 and IKEA 🪑have in common? All three were among the most sustainable brands in a recent BrandTouch (a positioning analysis method from Nepa) study!

The study included 325 (!!) brands across three markets - United Kingdom, Sweden and Finland. Results show that consumers are willing to pay more, across all markets, for brands perceived as being sustainable.

Brands perceived as most sustainable:
- Sweden: GoGreen (by Lantmännen), Naturkompaniet AB, Änglamark (by Coop Sverige), IKEA, Tesla
- UK: Aveeno (by Johnson & Johnson), DOVE (by Unilever), Nature Valley (by General Mills), Magnum (by Unilever), Ben & Jerry's
- Finland: TBA

💡To find out more about BrandTouch or the study, reach out to [email protected].

11/02/2021

Important to think of when conducting a Marketing Mix Modeling project? Do not forget the long-term & brand effects!

MARCH 3, 2021 | 9:30AM GMT our brilliant Kalle Backlund will guest the Facebook webinar "Facebook MMM Summit 2021" and discuss/ highlight the long-term & brand effects in MMM.

Register for the webinar here (free of charge): https://lnkd.in/eaAPt2V

If you haven´t already read our MMM White paper you can find it here: https://lnkd.in/euh-UNm

Whitepaper Marketing Mix Modelling - Driving long-term and short-term sales using Facebook and Instagram advertising

22/01/2021

More than 3 000 marketers read our bi-monthly newsletter. Do not miss out on important news, product announcements and interesting thought leadership articles. We keep every issue short and to the point. Sign up today!

In our latest issue we discussed how important market changes affect brands and how sustainable brands are seen as leaders. Stay informed by signing up to our newsletter:

https://lnkd.in/edfxgBh

20/01/2021

Brand health tracking is a key tool for marketers who wants to understand and really get to know both existing and potential customers.

18/12/2020

Happy Holidays & take care of each other!

11/12/2020

Sustainability for the new decade- Nepa BrandTouch Sustainability meta study covering sustainability, branding and communication.