Ingrid

06/02/2024

Join the delivery-first era of retail.
Follow us on LinkedIn to go behind the scenes of great e-commerce deliveries.

05/02/2024

You're ordering pizza for dinner. Unless you're a foodie, you choose a place with a 30-min delivery over a popular pizza joint that opens tomorrow noon. Imagine if e-commerce deliveries worked just the same.

We're entering the delivery-first era of retail. Consumers want (ultra) convenient deliveries when shopping online — and they want them today. They are more and more likely to go for products with a fast and flexible delivery over brand identity and prices, just as they do with restaurant and grocery deliveries.

It's Amazon Prime's doing. Same-day delivery marketplaces for food and household goods followed suit in the heat of the pandemic. Consumers are getting used to shopping based on delivery because they want it to fit their lives no matter what they do and where they are.

These emerging delivery preferences are contextual and dynamic. Contextual because consumer lifestyle, location, timing, retail categories, product specifications, carrier performance and parallel order deliveries shape the context of each delivery choice at checkout. Dynamic because it happens one order at a time.

A new couch? Delivered at the house. An emergency pair of AirPods? Picked up at the electronics store. Cold and flu medicine? Delivered at an evening hour. New book releases and evening skincare? Picked up at a parcel locker. Wrong shoe size? Exchanged online easily. All of it is one person on different days.

Carriers are seeing this shift in shopping behavior, too. Having evolved from last-mile generalists into last-mile experts, they are capturing consumer demand for (ultra) convenience. That's how we've got quick commerce, 24/7 parcel lockers, electric cargo bikes for cities, co-delivery with food trucks and newspaper networks, and many more instances of better deliveries.

Retailers, on the other hand, are witnessing the impact consumer deliveries have on key e-commerce performance indicators, such as average order value (AOV), conversion rate, delivery revenue, delivery cost, net promoter score (NPS) and 'where's my order' (WISMO) tickets.

They are the ones yet to leverage the market opportunity and make the shift to 'delivery-first' across all stages of the shopping journey — from product discovery to exchanges and returns.

Responding to consumer expectations for delivery-first shopping requires significant changes in technology, processes and partnerships, but that's what the future customer journey and sustainable business growth will be driven by.

18/05/2023

Eight years, millions of great deliveries — since 2015, Ingrid Delivery Checkout processed a whopping 100M orders 🎉

Our sincere gratitude to our merchants, partners and INGRIDients, past and present, for the trust, dedication, innovation and creativity in making it all possible — online delivery experiences that actually fits people's lives

16/01/2023

Imagine the online shopping experience without product pages.

You‘d enter the e-commerce store and see only one “storefront” — a massive list of all the products in one place. No detailed descriptions, no photos showing the products in use.

That sounds like every customer's nightmare 😱

E-commerce product pages benefit both online shoppers and merchants. They are supposed to give buyers enough information to help them assess if the product is right for them, and convince them to make the purchase.

What’s the secret to a successful product detail page, then? ⬇️

Technically: The better the pages, the higher the conversion. What’s the secret to a successful product detail page, then?

11/01/2023

Look at deliveries from the consumer's perspective. When you understand what your customers expect, you're able to offer the best delivery experience and, by extension, achieve better conversion and retention.

Keep reading to explore what delivery options you're likely to be missing out on — featuring some successful examples in the Swedish market — and how you can start implementing a scalable delivery strategy already today ⬇️

What are the most popular e-commerce delivery options, and which ones should you choose for your business?

27/12/2022

When shopping online, there are plenty of questions running through the heads of potential buyers. Interestingly, some of the most common ones are related to shipping and delivery.

What are the delivery options and rates? Do they even ship to my address? If so, when will my order arrive?

Let’s face it: For online shoppers, being able to access up-to-date delivery information before checkout is essential to “seal the deal”.

Yet, working on a shipping policy can be a tedious process for merchants, especially when done manually. Here's how to go about it ⬇️

The most common questions running through the heads of online shoppers are related to order deliveries. Here’s what to do about it.

23/12/2022

May all e-commerce orders be delivered on time and in perfect condition, bringing joy to shoppers and sellers alike! 🎄

21/12/2022

Have you heard? Between now and 2030, the demand for last-mile e-commerce delivery is expected to almost double.

That’s pretty great for everyone selling and shopping online. For our environment, not as much...

Higher demand for last-mile delivery means higher environmental impact: more vehicles on the roads, increased emissions, and the inevitable rise of carbon footprint.

Given the forecasts, the pressure for more sustainable last-mile delivery options has been on the rise. And rightly so.

Here's how online retailers can make last-mile deliveries green(er) ⬇️

The pressure for more sustainable last-mile delivery options has been on the rise. Here's how to join the future.

14/12/2022

We keep hearing about consumer delivery expectations, but do you actually know what they are?

Beyond fast and free shipping, that is.

Here's the thing: Shopping has shifted from store to home. With this shift, came new last-mile challenges for consumers, retailers, and carriers:

📍 Consumers are overwhelmed by the delivery noise
📍 Merchants struggle to provide a seamless delivery experience
📍 Carriers are slow to react to the shifting market dynamics

Here's what consumer delivery expectations look like these days, and what e-commerce retailers can do about it.

Welcome to the delivery-first era, where consumer expectations go far beyond fast and free shipping...

07/12/2022

Trying to keep an eye on e-commerce statistics?

💡 When looking for relevant e-commerce stats, though, always check who and when released them. Then, treat the numbers as useful benchmarks and trends that can guide your business decisions, but don’t rely on them completely.

Every e-commerce business is unique, and you might see different tendencies and tactics that work for you better. For this reason, aim to collect and analyze your own data first before making any assumptions.

If you're looking for some inspiration, here are the 9 latest e-commerce statistics — and what you can do about them ⬇️

Click to see what the 9 latest e-commerce statistics (actually) are, and what they mean for your business.

21/11/2022

Trying to figure out what to expect from Black Week this year?

Well, you don’t have to guess anymore...

🔎 Track Black Week orders placed with top Swedish online retailers via Ingrid Checkout in real-time, along with the selected delivery carriers!

https://blackweek.ingrid.com/

Featuring PostNord Sverige, Helthjem - vi leverer hjem, DHL Budbee, Posti, UPS, Deutsche Post, and more!

*For privacy reasons, the exact locations have been altered before being shown on the map.

19/11/2022

Something's cooking... Can you guess what we've been working on? 🤔