02/09/2026
As content production scales, so does the need for clear review and approval.
At Echelon Philippines 2026, Fleire Castro shared a question that marketing teams need to take seriously:
Who has permission to publish for your brand, and what happens when something goes wrong?
The problem isn’t that teams can’t produce enough content. It’s that review and approval haven’t scaled with production.
In Dasho’s own data, 538 out of 826 scored pieces of published marketing content came in below 70/100 against the brands’ own rules.
That’s not a production problem. It’s a content approval problem.
Read more → https://dasho.ai/blog/echelon-philippines-2026-permission-is-the-asset
