Kiilat Creative

Kiilat Creative Kiilat Creative™ partners with commercial brands to shape identities that influence behaviour, drive purchase, and deliver real-world growth.

Designed beyond the pack.From the packaging to the pad visuals and silicon paper, every touchpoint was designed as one c...
31/07/2026

Designed beyond the pack.

From the packaging to the pad visuals and silicon paper, every touchpoint was designed as one cohesive system to deliver a seamless brand experience.

Visualising performance.We transformed Softex Gravity’s fast absorbency benefit into a bold visual language, using dynam...
31/07/2026

Visualising performance.

We transformed Softex Gravity’s fast absorbency benefit into a bold visual language, using dynamic movement and enlarged benefit communication to make the product easier to navigate and instantly recognisable on a busy shelf.

Refreshing a household name.We evolved Softex Gravity’s packaging with a cleaner hierarchy, stronger benefit communicati...
31/07/2026

Refreshing a household name.

We evolved Softex Gravity’s packaging with a cleaner hierarchy, stronger benefit communication, and a contemporary look that feels fresh while staying unmistakably Softex.

Designed to stand out on shelf.A clearer hierarchy, bolder contrast, and more contemporary look help the range cut throu...
20/04/2026

Designed to stand out on shelf.

A clearer hierarchy, bolder contrast, and more contemporary look help the range cut through while staying recognisable.

At the core is appetite appeal.We crafted a visual language that brings texture, layers, and flavour to the forefront, c...
20/04/2026

At the core is appetite appeal.

We crafted a visual language that brings texture, layers, and flavour to the forefront, creating a more immersive and tempting product story.

Reimagining a familiar favourite.We elevated the visual language to emphasise texture and flavour, alongside a refreshed...
20/04/2026

Reimagining a familiar favourite.

We elevated the visual language to emphasise texture and flavour, alongside a refreshed logo designed for a more modern audience.

16/04/2026

A refresh designed to excite the taste buds.

We reimagined the pack with a more youthful, vibrant look to attract a new generation of snackers.

Made to work at every size.We created a system that translates seamlessly across formats, from single packs to larger, m...
16/04/2026

Made to work at every size.

We created a system that translates seamlessly across formats, from single packs to larger, more shareable formats.

More energy. More appetite.We pushed the visuals to feel richer and more dynamic, with “Tasty & Delicious” sealing the p...
16/04/2026

More energy. More appetite.

We pushed the visuals to feel richer and more dynamic, with “Tasty & Delicious” sealing the promise.

One system. Multiple flavours.We unified the range while giving each variant its own appetite appeal. Clearer, stronger,...
15/04/2026

One system. Multiple flavours.

We unified the range while giving each variant its own appetite appeal. Clearer, stronger, easier to navigate.

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111 Somerset Road, #03/09
Singapore
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