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Monday 10:00 - 18:30 Tuesday 10:00 - 18:30 Wednesday 10:00 - 18:30 Thursday 10:00 - 18:30 Friday 10:00 - 18:30

Factory

Name: Factory
Address: 203 Henderson Road, #10/04, Singapore, 159546, SG
Telephone: +6593691342
Price range: Not applicable

FACTORY is an award winning, multi-disciplinary art & design studio based in Singapore, Malaysia and Shenzhen. www.workbyfactory.com

We design experiences across fields such as branding, exhibitions, web & interactive design, publications, product and packaging design. 🏆 We are now a Professional Singapore Certified Management Consultancy (PSCMC)! And an award winning one at it.

✏️ Receive up to 50% subsidy from the Enterprise Development Grant (EDG) to level-up your brand!*

💁🏽 Certified Business Area(s):
1) Strategic Brand a

nd Marketing Development
2) Product Development

📞 Get in touch today for a free consultation!

*As announced at the Singapore Supplementary Budget 2020 🇸🇬

—

FACTORY is an award winning, multi-disciplinary art & design studio based in Singapore, Malaysia and Shenzhen. We design experiences across fields such as branding, exhibitions & installations, websites & interactive design, publications, product and packaging design. Over the years, we have worked with a variety of clients of every size ranging from public-listed corporations, government institutions, museums, small-medium enterprises and startups; across diverse fields including FMCG, arts, retail, fashion, food and beverages and manufacturing etc. As a highly awarded agency, we've swept multiple prestigious international design awards such as the Red Dot Design Awards (Best of the Best), iF Design as well as the Art Director's Club. We believe good art expresses experiences, whereas good design successfully communicates a function or a message. Good art absorbs good design principles, whereas good design can be conveyed through striking artistic values. Combining these with emotive intelligence, we help companies create effective communication projects across all mediums.

09/06/2026

Branding 🎁

For the new NTU Gift Shop at UOB Innovation Hub, we developed a brand identity and retail design system built around the simple idea of a gift box.

The gift box motif became the foundation for a clean, flexible and emotive visual language. Starting from a single icon, the system expands through repetition, stacking and arrangement, allowing the graphics to adapt easily across signage, product displays, packaging and in-store communications.

The identity is designed to feel youthful, approachable and unmistakably NTU. Its modular nature reflects the variety of gifts, stories and memories that the shop holds, from everyday merchandise to meaningful keepsakes for students, alumni, visitors and the wider university community. This same logic extends into the shop design. A multi-functional shelving system provides flexibility for different product types, while bold, relatable graphics brings personality into the space.

08/06/2026

Property Branding ✨

For Hudson Place Residences, we scripted three short promotional videos, each crafted for a different audience and lifestyle angle.

Building on the brand’s larger positioning, “The Height of Living at the Centre of It All,” the films frame Hudson Place Residences as a landmark address in one-north, Singapore’s innovation corridor and home to the upcoming Kampong AI at LaunchPad @ one-north, where AI startups, researchers and industry partners will gather, exchange ideas and testbed solutions.

The first film establishes the overall brand world: a residence of height, presence and aspiration, set at the centre of where the future is being shaped.

The second, “A World Away, 5 Minutes on Foot,” speaks directly to knowledge workers and innovators. Less commuting. More time living. A home close enough to the hub that the workday feels lighter, easier and more human.

The third, “Discover the Charm of Queenstown,” widens the lens to the neighbourhood. Queenstown is Singapore’s first satellite town, rich with heritage and everyday memory, now evolving alongside one-north’s future-facing energy.

Created as AI-enabled videos in collaboration with .asia , the series extends the Hudson Place brand story across different emotional entry points: ambition, convenience and neighbourhood charm.

A campaign for a district on the rise.

The Height of Living at the Centre of It All.

04/06/2026

Property Branding ✨

For Hudson Place Residences, a new luxury development by Qingjian Realty, Forsea Holdings, CYZ Land and Jianan Capital, FACTORY designed the full brand world for a landmark address in one-north. Our work covered naming, brand identity, advertising and promotions, catalogue, showroom design direction, digital experience, outdoor media, photography, promotional video and the VIP sales kit design.

Inspired by the ambition and elegance of New York City, we positioned Hudson Place Residences as a new icon within Singapore’s innovation corridor, a place where ambition, artistry, lifestyle and progress converge. The identity is anchored by a bespoke H monogram, inspired by the vertical elegance of Manhattan’s Neo-Gothic facades. Across the campaign, we built a cinematic visual language that emphasises height, presence and aspiration, from bold architectural photography to atmospheric neighbourhood scenes that capture one-north in motion.

The showroom direction extended the brand into a more immersive experience, while the VIP sales kit translated it into a tactile gesture through a leather gift box, branded objects and a hardcover catalogue.

A complete brand world for a district on the rise.

The Height of Living at the Centre of It All.

02/06/2026

Property Branding ✨

For Hudson Place Residences, a new luxury development by Qingjian Realty, Forsea Holdings, CYZ Land and Jianan Capital, FACTORY designed the full brand world for a landmark address in one-north. Our work covered naming, brand identity, advertising and promotions, catalogue, showroom design direction, digital experience, outdoor media, photography, promotional video and the VIP sales kit design.

Inspired by the ambition and elegance of New York City, we positioned Hudson Place Residences as a new icon within one-north, Singapore’s innovation corridor, a place where ambition, artistry, lifestyle and progress converge. The identity is anchored by a bespoke H monogram, inspired by the vertical elegance of Manhattan’s Neo-Gothic facades. Across the campaign, we built a cinematic visual language that emphasises height, presence and aspiration, from bold architectural photography to atmospheric neighbourhood scenes that capture one-north in motion.

The showroom direction extended the brand into a more immersive experience, while the VIP sales kit translated it into a tactile gesture through a leather gift box, branded objects and a hardcover catalogue.

A complete brand world for a district on the rise.

The Height of Living at the Centre of It All.

📸: /

25/05/2026

Wayfinding design 🏥

For Ng Teng Fong General Hospital, we designed a campaign and wayfinding system that turns an operational need into a visible act of care, solving a real traffic flow challenge through design.

During peak hours, lift lobbies can become heavily congested, making it difficult for wheelchair users and patients with mobility needs to reach the clinics quickly. With each lift accommodating only two to three wheelchairs at a time, these users often have to wait through multiple lift cycles. The campaign encourages able-bodied visitors to take the escalators instead, which often provides a faster route to their desired levels. In doing so, the lifts are freed up for those who need them most, while overall visitor flow is improved.

Under the slogan “Escalate Kindness”, the identity reframes wayfinding as an act of empathy. Light, expressive illustrations invite visitors to see themselves within the narrative, rather than feel instructed by it. Energetic lift decals, lobby graphics and directional cues create a recognisable guide across all levels of the space. Placed at key decision points, the visuals gently redirect movement while reinforcing a simple message: kindness can be practical, immediate and shared.

14/05/2026

Publication Design

SJ Group is a trusted partner in shaping the built environment – embedding identity into infrastructure, character into skylines, and digital intelligence into everyday life. With over 75 years of proven project delivery, SJ Group builds on a collective legacy of creating futures worth inheriting – designing places that serve today’s needs while inspiring generations to come.

Urban Dialogues is a bi-annual publication for SJ Architecture + Design, positioned as a strategic platform for architectural storytelling and client engagement. As Issue 1, the magazine establishes a confident editorial voice for the brand: thoughtful, empathetic and profession-centric. Through curated project stories, design insights and human perspectives, it opens up conversations around how architecture shapes cities, communities and everyday life.

The publication’s design takes inspiration from the scale and rigour of architecture. Covers and opening spreads are bold and monumental, using strong typography, contrast and image-led layouts to create immediate impact. Inside, the system becomes more measured. Architectural grids, proportion and balance guide the layouts, creating a structure that feels rational, elegant and easy to navigate. The result is a publication that balances authority with accessibility, turning it into a platform for conversation, inspiration and architectural storytelling.

11/05/2026

Exhibition branding

Presented by at PHOTOFAIRS Shanghai 2026, 1991 brings together the works of Tan Pin Pin and Shi Yangkun in a dialogue on memory, identity and the act of looking. Created for an international photography audience, the exhibition revisits the year 1991 not as a fixed historical marker, but as a point of departure. Through personal photographs, found footage and contemporary reframing, the show asks how images endure, shift and continue to shape the stories we tell.

The identity treats time as something layered, unstable and continually reassembled through images. At the centre of the visual system is a giant typographic treatment of 1991, set almost as an image rather than a title. The numerals recede into the background, partially visible and partially obscured, echoing the way memory often appears: present, but never fully fixed.

06/05/2026

Branding 🟢

The .origins logo expresses a return to the centre, where true healing begins. Built around the idea of a full circle journey, the mark reflects wellness as a continuous process of movement, pause, renewal and balance. Each phase is not a reset, but a continuation with deeper inward focus, echoing the clinic’s belief in treating the root cause rather than symptoms alone.

The design also reflects Physician ’s return to the origins of care. Moving away from a high volume clinical environment, Core Origins is a sanctuary for unrushed, bespoke healing, where the physician becomes a witness to each patient’s story and treats not only symptoms, but the root cause of imbalance.

29/04/2026

Publication Design 📖

Search and Discover: Works on Paper is the inaugural publication for , a new art space at Tanjong Pagar Distripark founded to share works from the private collection of Yeap Lam Yang, built over more than four decades of living with and collecting art. The opening exhibition, curated by .fromthewoods , focuses on works on paper, a medium defined by intimacy, immediacy and thought in process. Rather than presenting paper as preliminary or secondary, the exhibition foregrounds it as a site of attention: fragile, tactile and quietly absorbing.

The publication was designed to reflect this slow, attentive way of looking through a clean and restrained layout. For the cover, we selected The Other Shore, 2024 by Shi Guowei. Its atmospheric pull and spatial ambiguity make it a fitting threshold into a publication centred on discovery and sustained looking. The design lets the work lead, setting the tone for a book shaped by contemplation rather than spectacle.

14/04/2026

Exhibition Design 🎨

For More Art. Made Inclusive. at Punggol Regional Library, we developed a refreshed exhibition identity that builds on the visual legacy of the UOL X ART:DIS Art Prize 2025 while expanding its meaning for a broader, more community-led platform. The exhibition brings together 17 artworks by artists from .dis.singapore , and + @ Jurong West, alongside OPENHeART, a 2.1-metre-tall collaborative sculpture shaped by contributions from 240 participants from AWWA Senior Community Home and children from Care Corner Student Care Centres, staff from UOL, as well as President Tharman Shanmugaratnam, who penned a note on his personal tile before he officiated the launch of the exhibition. Together, the exhibition celebrates diverse expression, shared authorship and the role of art in building empathy and connection.

Our design concept began with the key motif established for the Art Prize, retaining it as an anchor of continuity and recognition. For this new chapter, we refined the form into five lines, each representing a value that expands the motif beyond the idea of a platform or bridge; a catalyst for inclusivity, participation, growth, visibility and community engagement. In doing so, the identity reflects the exhibition’s shift from recognising individual artistic excellence to creating a larger space where many voices, backgrounds and experiences can come together.

UOL‘s Corporate Green grounds the main key visual, serving as the base from which a new spectrum of colours emerges upward. This expresses UOL’s role as an enabler of both the arts and the wider community. The result is an identity that feels vibrant, open and welcoming, mirroring the spirit of the exhibition itself: art made more visible, more shared, and more inclusive.

📸: UOL Group /

Address

203 Henderson Road, #10/04
Singapore
159546

Opening Hours

Monday	10:00 - 18:30
Tuesday	10:00 - 18:30
Wednesday	10:00 - 18:30
Thursday	10:00 - 18:30
Friday	10:00 - 18:30

Telephone

+6593691342

Website

http://www.workbyfactory.com/

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