24/08/2026
Your dashboard is lying to you. Politely. 📊
Some metrics flatter you. Some warn you. Only a few actually connect to money — and most people can’t tell the difference until it’s expensive.
Here’s how we rank them, from the ones that make you feel good to the one that actually matters (swipe to the end — it’s not even on your dashboard).
Save this for your next campaign review.
👉 Which metric did you trust for way too long?