27/08/2026
Thailand Content Market 2026 (TCM 2026): Logo
Earlier this year, Studio Apollo was approached by the Creative Economy Agency (CEA) to develop the key visual identity for Thailand Content Market 2026, a collaborative initiative between the Department of International Trade Promotion (DITP) and CEA. The initiative was created to strengthen Thailand’s content and creative industries and connect their potential with global opportunities.
At the heart of the identity is the idea of an abstract cloud taking concrete form. Like a cloud, every idea has the potential to shift, evolve and take shape in countless ways. This reflects TCM as a space where creative ideas can become tangible intellectual property.
The custom-crafted logo uses a subtle mono-line approach, with each letter given its own variation in form. Together, these variations express the diversity and possibility behind Thailand’s creative content.
Client: Creative Economy Agency
Designer: Napas Tang
Director: Chisanapong Tanateerasawat
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