05/06/2026
Your GTM strategy depends entirely on what you are building—one size does not fit all:
➡️ SaaS (B2B & B2C): Driven by content marketing and SEO to secure free trials, followed by email nurturing and product upsells.
➡️ B2B Non-SaaS: Relies on trade shows, expert credibility, and pilot proofs-of-concept to lock in long-term enterprise contracts.
➡️ B2C (Apps & Marketplaces): Focused on paid ads, viral referral loops, and seamless UX to maximize app downloads and user retention.
Deploying the wrong playbook for your startup type will burn cash fast without acquiring actual customers.
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