Freehandesign

08/07/2026

We felt sad with our founder Leo Silva watched Brazil lose to Norway this World Cup 😔.

But there is something good we noticed together: Norway’s kit. Nike built it around a custom typeface called Harald, based on Norse runes carved 1,500 years ago. FIFA rejected the first version in 2024 for being too hard to read, so Nike went back and rebuilt it, keeping one rule of the ancient alphabet alive: no diagonal lines, only straight verticals and horizontals.

It’s a reminder we hold onto here at Freehandesign: the best design decision isn’t always the safest one. Sometimes it’s the one you’re willing to get rejected for, so you can come back and get it right.

We know, Brazil is sad 😢 but as Leo said, typography has its own champion this year. 🇳🇴

06/07/2026

On a tous ce moment de panique estivale : plage, soleil qui tape, et cette question existentielle devant le sac de plage — SPF50 ou SPF15 ?

La designer Anna Garibaldi a eu une idée aussi simple que géniale pour y répondre avec le concept 360°.

Sur chaque tube, un petit cercle indique la distance par rapport au soleil : plus on s'éloigne de la source, plus la protection nécessaire diminue.

Résultat : rouge intense pour les peaux qui grillent vite, jaune doux pour les habitués du bronzage. Une leçon de design en une seconde, sans lire l'étiquette. Voilà pourquoi on adore ce métier : transformer une angoisse d'été en objet qui se comprend d'un coup d'œil 😉

03/07/2026

Some of the best design isn’t drawn on a screen — it’s built with a community, on real land, for real people.

That’s exactly the spirit behind “Design, Nature & Futur,” Alliance Tunisienne des Designers upcoming gathering on July 5th in Douira-Chebba, Mahdia. One full day (08:30–17:00) bringing together three projects with a single shared vision: a smart village with regenerative cabins, a coastal trail and signage system celebrating the region’s story, and inclusive nature workshops for children.

Working in Tunisia’s creative scene means seeing this kind of ambition up close — design used as a tool for territory, inclusion, and a genuinely sustainable future. It’s one of the things that makes this country such an exciting place to build in right now.

If you’re nearby, come be part of it. Together, let’s imagine, create, and build a sustainable future. 🌿🇹🇳

📍 Douira-Chebba, Mahdia — July 5, 2026

01/07/2026

Cannes Lions 2026 vient de se terminer. Et un projet brésilien a retenu toute notre attention.

Amazônia — la toute première identité de marque créée pour l’Amazonie brésilienne — a remporté trois Lions d’Argent cette année, dans les catégories Design, Industry Craft et Digital Craft.

Mais ce qui nous a vraiment marqués, c’est la façon dont cette marque est née.

L’idée n’a pas commencé par des moodboards ou des références visuelles. Elle a commencé par des images satellites. Elle a regardé les rivières. Et elle a compris que les lettres étaient déjà là, dessinées par la nature elle-même.

C’est ça, le grand branding : partir de ce qui est vrai. Pas de ce qu’on veut paraître.

Nous avons analysé ce projet pour en tirer les vraies leçons — celles que personne ne dit dans les études de cas habituelles 😉.

👉 L’article complet est ici :

Le logo Amazônia a bouleversé le monde du design. Voici ce qu'il révèle ce branding de territoire réussit, une marque forte et durable.

28/06/2026

Did you know June 29th marks World Industrial Design Day? 🌟 Launched by the WDO back in 2008, it celebrates industrial design’s power to enhance lives everywhere—economically, socially, culturally, and sustainably.

Each year brings a new theme to spark global events, like 2025’s “Let’s Get Ethical,” which got everyone talking about integrity in today’s design world.

What does ethical design mean to you? Share below and tag a fellow designer! 😊

Full program:

Observed annually on 29 June, World Industrial Design Day (WIDD) celebrates and recognizes the power of design to strengthen economic, social, cultural, and environmental development around the world. Established in 2008, it represents the first international day of observance created uniquely to hi...

23/06/2026

What if working on multiple projects at once was actually good for your creativity?

Not the chaotic kind of multitasking. The slow, deliberate kind — the method Einstein and Darwin quietly used their entire lives.

We explored this in our latest article. It’s a 2-minute read that might change how you think about your work.

👇🏼

Slow motion multitasking is how Darwin and Einstein stayed creative. Discover the method and how to apply it to your work and business today.

20/06/2026

L’IA génère un logo en 4 secondes. Alors pourquoi les marques qui comptent font encore appel à des designers ?

Parce qu’un bon design n’est pas une image produite rapidement. C’est une décision prise avec intention.

Sans direction humaine, l’IA produit du contenu qui se ressemble — partout, pour tout le monde. Avec la bonne stratégie, elle devient un avantage réel. C’est exactement comme ça que nous travaillons chez Freehandesign. 🎯

Et vous — vous voyez l’IA comme une menace ou comme un outil ? 👇

18/06/2026

La FIFA a recouvert le logo Levi’s. Il est devenu viral.

Le Cap-Vert a tenu l’Espagne en échec 0-0 à ses premiers Jeux. Et Messi, à 38 ans, a signé son premier hat-trick en Coupe du Monde lors de sa 200ème sélection.

Trois histoires. Une leçon : la présence bat les attentes. Pas besoin du sponsoring officiel ni du meilleur classement — il faut savoir exactement qui on est, et le montrer. C’est aussi ça, une bonne stratégie de marque. 🏆

Lequel de ces trois moments vous a le plus surpris ?

16/06/2026

Over in Europe, a brand might thrive while fading into nothingness across West Africa - yet flip that around, another story unfolds. Sometimes success hides where you least expect it when distances stretch far enough.

Color isn’t judged by sharpness. Context shapes reaction. Studies reveal people across several African regions react stronger to vivid, punchy images - due to how companies grab notice there. What seems refined in parts of Europe may appear invisible elsewhere.

Out here, beauty shows up different each time. Fits better that way. Which is precisely what happens when you see a Freehandesign piece come through.

Surprise sometimes comes when a name shows up somewhere unfamiliar. A company might feel familiar at home yet strange abroad. Different place, different reaction. What fits one crowd misses another completely. Expectations shift without warning. Familiar logos can seem out of place suddenly.

Create your perfect branding where you are.

12/06/2026

There’s a moment at every World Cup when something bigger than football happens.

Strangers become family. Colors become identity. A jersey becomes home.

That’s not marketing — that’s what a truly consistent brand does to people over time.

We wrote about it. About what the beautiful game teaches us about emotional branding, and why it matters for every business trying to build something real.

Worth a read if you believe your brand should make people feel something:

Discover how world cup emotional branding reveals the quiet power of identity, and what it means for your business.