28/05/2026
哈佛商學院學生連續三年來訪✨ Harvard Business School MBA visited KKCompany✨ KKBOX × Harvard Business School
Music knows no boundaries🎵 This marks the third collaboration between KKBOX and Harvard Business School. Through online sessions and on-site discussions with KKBOX General Manager Michael Yeh, as well as our product and data teams, students gained deeper insights into the evolution of KKBOX, the world’s first legal music streaming platform, along with perspectives on the Mandarin music market, its challenges, and broader discussions around brand and subscription-based services🔍🎧
From Taiwan to the world, KKBOX continues to connect global talents with Asia’s digital entertainment industry and Mandarin music culture through meaningful cross-border exchanges.
Thank you to the HBS students for the inspiring conversations — we look forward to more global connections ahead🌎
音樂無國界🎵
KKBOX 三度與哈佛商學院合作,從事前的線上深度交流開始,同學們便初步認識了全球第一個合法音樂串流平台 —— KKBOX。到了現場,大家更與 KKBOX 總經理葉展昀(Michael Yeh),以及產品、數據團隊面對面交流,深入了解產品與服務發展的脈絡,以及華語音樂市場的洞察與挑戰,並向外延伸到品牌和訂閱制服務的探討🔍🎧
從台灣出發,KKBOX 持續透過跨國交流,讓更多國際人才看見亞洲數位娛樂產業的創新能量,也讓華語音樂文化被世界聽見。
感謝 Harvard Business School 同學們帶來精彩的觀點與交流,也期待未來持續與全球優秀人才碰撞更多火花🌎
#華語音樂 #跨國交流