BSG

23/07/2026

An invalid OTP during a transaction results in a chargeback, a support ticket, and a compliance flag, all at once.

Under PSD2, a transaction cannot legally take place without a code. That's why the question "how is the delivery flow structured?" is important.

The BSG verification flow for fintech - see the image for the three steps.

Your code always gets delivered; you only pay for SMS when it's actually needed.

And here's a key point that comes up during audits: every message returns a DLR with a carrier timestamp. When a disputed transaction comes in, you have proof that SCA took place.

One integration. One API. Valid numbers, the cheapest channel selected first, and an audit trail enabled by default.

Book a Fintech verification demo → link in the first comment.

21/07/2026

You sent 100,000 SMS last month.
5,000–10,000 of them had zero chance of arriving.

Not delayed. Not filtered. Dead on departure. The numbers were invalid, inactive, unreachable, or flagged for suspicious activity, and nobody checked before hitting send.

Say your rate is $0.05 per message. That's $250–500 a month spent on guaranteed non-delivery. Over a year, you've paid real money for zero messages.

HLR Lookup asks the carrier network directly. No cache, no stale database. A live answer in real time:
▶️ Invalid - the number doesn't exist
▶️ Inactive - SIM disconnected
▶️ Unreachable - device off or out of coverage
▶️ Fraud risk - flagged in number intelligence databases
Verify first. Send second.

Honest question for teams sending 50K+ SMS monthly: do you validate your base before every campaign, once a quarter, or never? "Never" is more common than anyone admits.

15/07/2026

Driving? Standing in line? Walking the dog? 🎧
Perfect - that's now exactly enough time to find out why your OTP budget is bigger than it should be.
We've launched the BSG Podcast - the easiest way to get everything worth knowing in messaging, whenever it suits you. No hour-long webinars, no slides. Press play, listen, apply.

Behind the mics - Taisiia Parkhomenko and Zaven Tadevosyan. 🎙️
▪️ Why you're not paying for three channels - you're paying for three integrations
▪️ How a WhatsApp → RCS → SMS cascade cuts OTP costs without touching your security
▪️ The one metric that beats price per message: cost per successful verification
8 minutes. About as long as your coffee takes to brew. ☕

WhatsApp Business API, RCS messaging, and SMS API - one CPaaS platf...

15/07/2026

Telegram OTP is a great starting point. It's a terrible permanent setup.

⬇️ A fintech team we worked with found that a noticeable share of their Telegram OTP requests were never completed. The message either arrived late or went unnoticed - and they had zero data to tell which.

👉 The fix isn't removing Telegram. It's to stop treating it as the only channel. Cascade: Telegram → WhatsApp → SMS. The cheapest channel fires first. If it fails, the next one picks up automatically.

Every code delivered. SMS costs only when SMS is actually needed.

Time to scale past the temporary setup. Book a 15-minute walkthrough with our team.

09/07/2026

Send 200,000 messages per month, a $0.005 surcharge adds $1,000 to your bill – which the recipient never sees. And so on every month. 🔁

Your provider will receive an invoice from Meta, and then bill you. The surcharge is combined into a single blended rate that you never see broken down.

✅ BSG is a Meta Tech provider, not a reseller. Your account will be connected to your own Meta payment method. Meta bills you directly at the published rate.

You only pay Meta rates and a subscription, which for the first three months = $0 (2,000 when sending up to 2,000 messages). Nothing extra.

See your real price – connect WhatsApp to your BSG account, ≈1 min, no extra charge ⬇️ 🔗 LINK to page
Transporting large volumes? Contact us.

03/07/2026

BSG is now an authorized Meta technology provider - which means we connect you directly to WhatsApp.
BSG gives you a great WhatsApp traffic offer with zero markup.
Connect your WhatsApp Business Account (WABA) to BSG and get 3 months of cut-rate service.
How does it work?
- Your WhatsApp provider charges Meta's rate + its own markup for each conversation.
- BSG charges Meta's rate + a flat subscription fee. No markup for each message.
- Send fewer than 1,000 messages per month? Subscription costs $0 for the first 3 months.
Link in comments 👇

24/06/2026

Your broadcasts get read, but orders aren't following.
A 90%+ open rate looks like a win. But there's a gap between "read" and "bought." And you don't close it by sending more - you close it with better mechanics.
5 strategies that turn opens into conversions 👇
(strategies on the slides)
At BSG, we see it every day: the teams winning on WhatsApp treat it as a conversation, not an announcement channel.
Full playbook in the article 👇

17/06/2026

Your eComm messages reach 60% of customers. The other 40% never see them.
➡️ WhatsApp has near-universal reach in its core markets, but delivery depends on the device having an active internet connection — no data, no message.
➡️ RCS sits in the native inbox with a branded sender and buttons, but only when the device, OS, and carrier all support it.

So the question isn't "which channel is better." It's which one reaches your customer - for which job.
The strongest setup isn't one channel winning. It's routing every channel together, with the fallback window set right.
Read the full comparison 👇 link in comments.

10/06/2026

Your OTP bill is 30% higher than it needs to be, because every code goes out over SMS, the priciest channel you have.

SMS reaches every phone on earth. That's why it's your safety net. It's also why it shouldn't be your first move: the global average A2P SMS rate crossed $0.10 per message in Q1 2025.

A cascade flips the order. The code goes out via a cheaper channel first - Viber or RCS. If it isn't delivered inside the timeout window, the system falls back to SMS automatically.

And you're billed for the channel that actually delivered, not for every attempt.

See how the cascade works 👇

19/05/2026

Your eCommerce messages reach 60% of your customers. The other 40% never see them. Not a content problem. A channel problem.

WhatsApp won't deliver if the customer's phone has no data connection. RCS won't work if their carrier hasn't enabled the protocol yet. SMS reaches any phone, any network, but costs the most per message.

Cascade routing handles this automatically. WhatsApp or RCS goes first. No delivery confirmation? SMS fires within seconds. One integration, one API. Zero additional dev work.

Neither RCS nor WhatsApp alone gives you 100% reach. Together - with SMS as the guaranteed floor - they do.

Full breakdown on channel comparison, cost models, and fallback logic in the article. Link in comments.