BSG

BSG BSG is a CPaaS platform that simplifies customer communication across various channels. Certified by ISO 9001:2015 and ISO-27001:2013.

Our cloud-based solutions integrate seamlessly into apps and websites for real-time engagement. BSG is a Communication Platform as a Service (CPaaS) designed to streamline how businesses connect with customers across multiple channels. Our flexible, cloud-based solutions integrate communication tools directly into your apps or websites, enabling real-time engagement. We offer:
▪️ AI Voice Bot
▪️

Voice Bot
▪️ Bulk SMS (Promotional, Transactional, 2FA, 2-Way)
▪️ Viber Bulk Messaging
▪️ RCS (Rich Communication Services)
▪️ Additional tools: Short URL, Callback Widget, Chat Messengers, Email Autodial, Number Verifier, MNP Lookup, Rent SMS Platform, Testing SMS Platform

Why BSG? With BSG CPaaS, you can manage all communication channels from one account, with unified statistics and real-time data insights—all in one place. Whether you’re sending promotional SMS or setting up AI-driven conversations, our platform offers you the flexibility to adapt these tools to your specific needs. We also offer 24/7 support to assist you anytime. Key Benefits:
▪️ Cloud-based technology for easy integration and scalability
▪️ API integration for seamless connection with your existing software
▪️ Real-time communication tools for multichannel engagement
▪️ Seamless API integration with existing systems
▪️ Customizable solutions for your unique strategy
▪️ Comprehensive analytics for real-time tracking
▪️ Certified with ISO-9001:2015 and ISO-27001:2013, we ensure secure communication. Join 1,800+ mobile operators from 200+ countries who trust BSG. With 10,000+ live testing nodes and 60+ zero-hop connections, we guarantee reliable message delivery with top-quality routing. Let us help you take your communication strategy to the next level!

RCS crossed a threshold that most growth and CRM teams quietly missed.Apple enabled it. Android already had it. Now the ...
28/04/2026

RCS crossed a threshold that most growth and CRM teams quietly missed.

Apple enabled it. Android already had it. Now the majority of smartphones in Tier 1 markets support RCS by default.

What changes in practice:

→ Branded sender ID with logo, no more unknown numbers eroding trust before the message is even read.

→ Rich content inside the message, carousels, CTAs, product images. No redirect, no extra click.

→ Read receipts and delivery confirmation, you finally see what's actually working.

SMS isn't going anywhere. But sending plain text in 2026 when RCS is available is like choosing a fax over email - technically it works, but why?

We're helping a few brands roll out RCS this quarter. If you're weighing it against SMS-only campaigns, happy to compare notes - DM open.

When you order an SMS campaign separately, you pay for each recipient if the message isn’t read. You even pay for those ...
24/04/2026

When you order an SMS campaign separately, you pay for each recipient if the message isn’t read. You even pay for those who open the message in Viber instead of via SMS.

Cascade Messaging works differently:
start with a cheaper channel, for example → send an SMS only to those who weren’t reached.
The result is the same reach. Up to 40% lower costs. The carousel shows the cascade logic across channels and actual calculations for 100,000 messages. Take a look...

Every channel in customer communication plays a different role.SMS, Viber, and Email each bring their own strengths, fro...
22/04/2026

Every channel in customer communication plays a different role.
SMS, Viber, and Email each bring their own strengths, from visibility to engagement to ROI.
The real advantage comes when they work together.
That’s why the best communication strategy is not about choosing one channel, but about combining them the right way.
Want to improve your message flow? Our manager’s contact is in the comments.

Most companies spend budget on communication, and still can’t figure out why customers don’t respond.It usually comes do...
16/04/2026

Most companies spend budget on communication, and still can’t figure out why customers don’t respond.
It usually comes down to one thing - is your message reaching the right person at the exact moment they need it?
We’ve put together 7 real CPaaS scenarios - from banking to education, logistics to HR, where this actually works in practice.
Take a look at the slides below 👇
Which one feels closest to your business?

15/04/2026

30 seconds. That's enough to lose a user at the exact moment they were ready to start.
OTP delays are not a minor technical issue. They directly affect conversion.

Data shows 20–30% of users drop off during onboarding when verification adds friction. When a second attempt is needed — drop-off rises above 50%.

That's why strong teams treat OTP delivery like a product metric:
— define an SLA target
— monitor delivery in real time
— set up automatic fallback when SMS fails

If OTP delivery isn't on your product dashboard, you may be optimizing everything except the moment users decide whether to stay.
Source: https://idlayr.com/blog/mobile-onboarding-is-costing-you-users/



👇 How does your team currently track OTP delivery performance?

Most CPaaS platforms are built for large companies - the ones sending millions of messages a month.But if you're a small...
09/04/2026

Most CPaaS platforms are built for large companies - the ones sending millions of messages a month.
But if you're a small business? You already know what that feels like. 👆
SMBs don't need "enterprise scale." They just need it to work. Clear docs, fast support, easy setup.
That's exactly what we built BSG for.
If you need SMS or Viber running this week - we're here.

📺 Entering a Parallel Reality: How Would BSG Save Hawkins?When things start going wrong, communication is the only syste...
01/04/2026

📺 Entering a Parallel Reality: How Would BSG Save Hawkins?
When things start going wrong, communication is the only system that holds everything together.

And April 1st is the perfect time to imagine: what if BSG CPaaS existed in 1980s Indiana?

If it did, Hawkins wouldn’t need 5 seasons. The story would end in one episode:

Your customer just bought insurance. No confirmation arrived. 😬Now they're anxious, calling support, wondering if they m...
26/03/2026

Your customer just bought insurance. No confirmation arrived. 😬

Now they're anxious, calling support, wondering if they made the right decision.

The fix is easy: an automated confirmation in ≤3 seconds via SMS or Viber - with a fallback if one channel fails. ⚡

Insurance companies spend millions on customer experience, then lose it all right after the purchase, because no one sent a simple confirmation.

"DID IT GO THROUGH?" SHOULD NEVER BE A QUESTION. ✅

Adding new channels is easy. The key is how you combine them.Most teams still rely on 1–2 channels—and miss opportunitie...
20/03/2026

Adding new channels is easy. The key is how you combine them.
Most teams still rely on 1–2 channels—and miss opportunities to improve delivery, cost, and customer experience.

The image illustrates 6 channels that every team need to not merely use, but also combine 👇. What makes the difference:

It's not just the channel - it's how they work together. When channels are used in isolation, teams often face:

→ missed deliveries
→ inconsistent customer experience
→ higher communication costs

Our recommendation:
✉️ Don’t try to “use all channels”. Choose 4–6 per use case. Add simple fallback logic. Make flows, not individual campaigns. That's how messaging is turned into a scalable system — not just a collection of tools.

💬 Which channels do you rely on the most today?

SMS delivery doesn't crash. It degrades.97% → 81% — and most businesses only notice when customers stop receiving transa...
18/03/2026

SMS delivery doesn't crash. It degrades.
97% → 81% — and most businesses only notice when customers stop receiving transactional messages.
The most common cause isn't the provider or the API. Messages are simply sent to numbers that are already inactive or ported to another carrier. And the check happens after the drop — not before.
That's the logic behind "verify before send, not after": HLR/VLR lookup checks each number's live status — active, inactive, or ported — before the message ever hits the network.
This isn't an add-on. It's baseline hygiene for any business where delivery = revenue.
🔗 How BSG Number Verifier works — first comment below 👇

You connected SMS, Email, and Viber. Conversion dropped.Sending to all channels in parallel isn’t omnichannel. It’s dupl...
10/03/2026

You connected SMS, Email, and Viber. Conversion dropped.
Sending to all channels in parallel isn’t omnichannel. It’s duplicating noise at triple the cost.
We looked at a real case: an e-commerce brand processing 50k orders per month.
No new channels added. Just logic between the existing ones.
That’s the difference between omnichannel and orchestration.
Swipe through the slides - we broke it down step by step. ↓
Which channel in your stack has the worst open rate right now?

🔗 Book a free consultation with our manager. Link in the first comment.

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