BAWN Group is an IT and Communications firm that was founded to assist businesses and companies in Uganda to setup and use their digital presence to boost their business. A digital presence means using any or all of these tools: (i) Website, (ii) Social media, (iii) Mobile applications and Text messaging, (iv) E-Communications and (v) Digital video. More and more people in East Africa are accessin
g social media, as well as the internet, via mobile phones. This means that a large potential market is now ‘connected’. We believe that the time is ripe for all businesses or organizations in Uganda to use their digital presence to connect, interact and transact with customers in ways that were undreamt of before. Indeed having an effective digital presence should be of concern to any entity that intends to remain in business for a long time in Uganda or in the East African Community. We believe that no business is to too small to use the available digital tools to talk about and sell their products and services, or to manage their own internal IT and communications. We offer your business a full suite of cutting edge digital solutions to meet your needs for an effective digital presence - solutions that you can afford. Ours is an all rounded approach. We focus on 3 key areas that combine to yield an effective digital presence. They are:
1. Web & Mobile Solutions
At the core of a business’s digital presence is its website, and all other digital activity should lead to it. We assist you to turn your website into a digital representation of your physical business. It becomes an outlet and a place of operation for your business. Our websites are built to be mobile friendly so that they are easy to view on mobile phones. In addition, we can integrate Mobile Apps as well as text-messaging to enhance your marketing and sales through mobile phones.
2. Marketing Communications
Digital tools have to go hand-in-hand with good communications. To get people to want to associate with your products and services, you need to communicate good quality content. Content consists of writings, images, audio recordings and video. We assist you to organize for, produce and share content that is appealing, relevant and easy to understand; Content that compels people to become your clients. In order to sustain your brand, you must plan for, budget for and coordinate your content and communication related actions. This is where strategic planning comes in, and where we can be of assistance.
3. ICT Expert Services
Individuals, small and large businesses and organizations in Uganda are increasingly using ICTs. They do their work on computers, laptops, tablets and smart phones. They use various software applications to process, share and store information within and outside the organization. Through our expert services we are able to guide you to draw up your ICT strategy; to assist you to plan for and acquire beneficial hardware and software; to setup and, or, manage your computer networks; to identify or modify computer applications that suit you; and to mentor and train your staff. The Team
BAWN Group is supported by a team of IT specialists, website developers, communications specialists, writers, editors, graphic designers, and others who we can invite for a client’s particular project. Because of our flexible set-up, expect no overloads in our fees.
