30/08/2024
Phone rings . . . "Hey Sid, I know it's on short notice but we need some urgent work done on the Songs and Stories project and we are out of time."
And that is how I found myself neck deep into this amazing journey!
After a good chat with the client, and a bit of back and forth, I managed to understand the direction they wanted to take concerning this season's Songs and Stories To be honest I liked the direction!
Rarely do we appreciate the minimalist designs when it comes to the events around town; flashy and as loud as can be is the pattern.
When it comes to visual identity, you still can be heard and grab the attention of your unique target audience without the noise!
It is always exciting and a privilege to work with brands and creatives Lagen who are willing to break the norm, take a risk and try a totally different approach.
Less is More!
If you have not heard about it then let me start by saying GRAB YOUR TICKET TODAY!!!