SOLID Web Service

03/26/2026

Updates to the Google algorithm can cause short-term disruption, but (hopefully) create long-term results. Check out the latest update geared toward reducing low-quality content on the internet!

Curious if your content will not only survive, but thrive in the new SEO landscape? [email protected]

The March 2026 spam update rolled out in less than a day. Google called it a normal spam update that impacted all languages and locations.

03/25/2026

With AI, you can generate dozens (if not hundreds) of articles in hours and publish at scale. But publishing is the easy part. What happens after they go live is what matters.

Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.

03/16/2026

Wondering how to promote your business around seasonal events and local traditions?

Our client Brandon P. Donnelly, MD is tapping into a classic New Orleans moment—flying St. Patrick’s Day parade cabbages—to remind people about finger, wrist, and hand injuries that happen every year.

Smart, timely content helps businesses stay relevant and visible online.

Need help with your website, SEO, or digital presence?
📧 [email protected]

In New Orleans, St. Patrick’s Day parades mean one thing — cabbages flying through the air!

While catching parade throws is part of the fun, Dr. Brandon P. Donnelly reminds everyone to be careful. Every year people suffer finger, hand, and wrist injuries when trying to catch cabbages and other heavy throws.

If you’re heading to the parade route, keep your hands safe and be mindful when reaching for throws.

If you did injure your finger, wrist, or hand during one of the St. Patrick’s Day parades, Dr. Donnelly can help with an accurate diagnosis and treatment plan to get you back to normal as quickly as possible.

Schedule an appointment if you’re experiencing pain, swelling, or difficulty moving your hand.

02/23/2026

A few year ago, Mark Ritson wrote a handy guide to creating a marketing plan and critiqued those who make "PowerPoint decks by the yard." Mark wrote: "Most marketing plans are PowerPoint presentations. Nothing wrong with that. But they are just too damned long – 50, 100, 200 slides in a plan. This...

01/13/2026

Search engines are becoming AI-driven “answer engines” that give users information directly instead of sending them to websites, which is why many publishers expect fewer clicks in the coming years. This doesn’t mean websites are no longer important — it means they are now being used as sources for AI answers. The goal is shifting from just ranking in search results to making sure your business is the trusted, clearly understood source that AI systems rely on when they generate answers, especially in expert-driven fields.

This shift benefits industries where trust and expertise matter most, including healthcare, legal services, food safety and manufacturing, engineering, finance, and professional consulting. The fundamentals of good SEO still apply: clear service pages, high-quality written content, real-world proof like testimonials and case studies, and strong explanations of who you serve and what you do. What’s fading is low-quality, keyword-stuffed content designed only to chase rankings; what’s rising is authoritative, well-structured content that AI can confidently reference.

AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.

01/12/2026

I recently spoke at a conference with Rory Sutherland, Vice Chairman of Ogilvy, and he shared a fascinating insight about the influence of ad platforms on how we think about marketing. Rory said that many of the metrics that marketers chase are not designed to serve the brand. They're designed to se...

12/09/2025

Looking to instantly improve your web content?
Yoast — the industry-leading SEO platform behind the popular Yoast SEO plugin for WordPress — shares a classic writing strategy that still works wonders today: the inverted pyramid.

Journalists have used this style for decades because it puts the most important information first. Don’t hedge, don’t bury your key point halfway down the page — lead with it. Tell the essential story in your opening paragraph, then use the rest to add depth.

This approach is especially powerful online, where readers want fast, clear answers to their questions.

A great reminder from the experts at Yoast!

Explore the inverted pyramid writing style and learn how to engage readers by placing key information at the start of your articles.

12/04/2025

When clients have time-sensitive needs, the right message matters. See how SOLID client, Capitol Imaging Services, uses social media to remind patients to book essential imaging before deductibles reset.

Want your website and social posts to work this effectively? Email us: [email protected]

11/24/2025

The algorithm giveth and the algorithm taketh away. When Facebook first introduced the News Feed in 2006, posts appeared in chronological order. In 2009, they introduced their first algorithm to sort based on popularity. LinkedIn introduced an algorithmic feed in 2012, Twitter in 2014, and Instagram...

10/23/2025

Does your company offer advantages over your competitors? Make sure you create pages of content about them, use SEO best practices, and share them on the social media channels appropriate for your customers! Check out how SOLID client Capitol Imaging Services educates the public that they have a choice in where they have their doctors’ imaging orders performed. Have questions? [email protected]!

Can I Choose My Imaging Center? Yes—And Here’s Why It Matters.When your doctor recommends a radiological scan—such as an MRI, CT, PET/CT, X-RAY, or Ultrasound—you’ll receive a referral, often called a

10/21/2025

🌐 Google’s “Hide Sponsored Results” Update — and Why It Matters

Many marketers tell customers they can reach the top of Google without SEO or great content — “just buy your way to the top with ads.” Unscrupulous marketers exploit that fear of missing out, draining budgets for short-term gains. But when the ads stop, so does the flow of business.

Now, that reality is becoming even clearer.

Google’s latest update groups all paid listings under a single “Sponsored results” section and adds a button to “Hide sponsored results.” It’s a small but symbolic shift — users can now collapse the ad block after scrolling past it, hiding those paid placements for the rest of that search.

While it’s not a full escape from ads, it signals something bigger: users are demanding authenticity and trust in search results. The data keeps proving the same thing — great, relevant content that speaks to your customers’ needs is always the right move. There’s still no shortcut to the top of Google.

🔗 Read the full article on BGR -

Google is finally giving users the ability to hide sponsored search results, but there's a catch that makes it less compelling than it sounds.

10/06/2025

We may need a case of these. 😁