Theory38

09/17/2014

Interesting article about ordinary people that beat major brands to their own twitter handles. It's quite comedic to see the interactions that occur between the ordinary people and those that tweet them thinking they are the brand.

You know when you try to find a brand on Twitter, and you just assume the handle will be the brand name? Well, not so fast. A surprising number of brand-name handles aren't run by the brands at all. They're run by real people who got there first. We've highlighted a few of them below.

10/16/2013

Corporate branding could learn a lot from the Streetwear industry. What company logos would you like to see reinvented with a streetwear twist?

I’ve always been intrigued with corporate branding – How a monstrous entity could be pared down to a one-color icon or a universally recognized symbol that speaks volumes about its product, company ethics, employees, etc. I wanted to re-appropriate these logos, dissect them, and re-think them into n...

10/08/2013

Staggering numbers regarding website load times and lost revenue due to slow load times.

09/27/2013

Amazing. Anyone want to go in on an island together?

Well this is depressing.