Overit

05/27/2026

05/13/2026

ICYMI: Yesterday, Albany Events announced the 2026 Alive at Five Summer Concert Series! 👏

We're excited for this lineup of artists playing at FOUR different locations this year, but we're also just as excited to share this year's artwork, designed by the very talented Johanna Turano, Senior Designer.

P.S., Overit Studios is also sponsoring Classic Rock Night on July 9th!

See you outside this summer! 🤘

05/12/2026

Today was a great day in Albany New York! 👏

announced this summer’s Alive at 5 Concert Series Lineup, and members of The Crew were there to watch it happen and unveil this year’s poster, designed by .

(Shoutout to JoJo 🤘)

Also shout out to Keith Morales, who we’ve been working with for years on his promotion to Director of Cultural Affairs! 👏

05/05/2026

Content doesn’t really live in one place anymore.

A blog becomes social posts. Social becomes video. Video becomes email or sales content. And discovery happens somewhere in between all of it.

👇 Here’s what that ecosystem looks like today.

And for more insights: https://brnw.ch/21x2dle 🤘

Blog Author: Caitlin Nicholson, Senior Brand & Content Strategist
Graphic Designed By: Johanna Turano, Senior Designer

05/01/2026

Most people who saw Zootopia 2 wouldn’t guess where part of the performance began.

📍 Albany, New York. Inside a former church—home to Overit Studios.

That’s where original dialogue was recorded, capturing performances that animators would later bring to life on screen. It’s the kind of work that’s precise, collaborative, and largely invisible when it’s done right.

We took a closer look inside Overit Studios 👉 https://brnw.ch/21x26Xu

04/27/2026

We’re heading to Swaay Health LIVE this week 👀

Trusted, Found, Chosen: Healthcare Content in the Age of AI
🗓️ April 29
⏰ 10:45–11:30 AM
📍 1st Floor Lobby

Overit’s Sean Fitzpatrick + Chris Boggs are digging into what actually gets healthcare content surfaced now—across search and AI.

Because it’s not just about rankings anymore. It’s about being understood, trusted, and cited.

👉 Come find us at Swaay Health LIVE.

04/24/2026

👏 This month, we celebrate six years of Chris Powers—and The Crew wouldn’t be the same without him.

Chris was one of the chosen few at the very beginning of Overit, and we’re glad he made his triumphant return after a 15-year hiatus to step into the role of Director of Technology.

Since then, he’s been instrumental in how we evolve—leading AI integration across the agency, driving smarter solutions, and pushing the boundaries of what marketing technology can do.

And yeah… we don’t just like him because he brings his puppy into the office. But it definitely doesn’t hurt.

04/22/2026

Earth Day is a reminder—but the work happens every day. 🌎

From protecting local resources to shaping how communities think about conservation, this is the kind of work that drives us.

👉 For Long Island, that means one thing: protecting the aquifer.
It’s the region’s only source of drinking water, and once it’s compromised, there’s no getting it back.

Through our water conservation campaign with the Long Island Commission for Aquifer Protection (LICAP) and the
Suffolk County Water Authority: SCWA, we helped bring that message to life across paid social, video, radio, and more—turning complex environmental challenges into clear, actionable moments:💦 Time your watering.
💦 Use only what you need.
💦 Every drop counts.

Because awareness is just the start 👉 Real impact happens when behavior changes.

Shoutout to The Crew who helped make it happen—and to the partners doing the work to protect what matters most.

04/17/2026

🙋 Did you follow the Artemis II mission on social?

We did, too. And beyond the mission itself, it got us thinking.

About the social team (who absolutely delivered)… and about why it resonated the way it did.

Research tells us what consumers want from brands on social—educational content, community-driven content, behind-the-scenes access, real people, and something they can follow.

And this delivered on a lot of that. So what can we learn? We put a few thoughts together 👉 https://brnw.ch/21x1H07

📝 Caitlin Nicholson, Senior Brand & Content Strategist
🎨 Jojo Turano, Senior Designer

04/15/2026

Introducing “Be”—now in market for Ellis Medicine.

More than a brand campaign, “Be” is part of a movement toward people-first care. A simple idea, chosen by leadership, grounded in something powerful: seeing patients as whole individuals, not just cases or conditions.

Through expressions like Be Seen and Be Celebrated, the campaign creates an immediate emotional connection—making healthcare feel more personal, more human, and more approachable. It’s a shift away from what’s expected, and a step toward what care should feel like.

Proud to bring this to life alongside Ellis Medicine—and to The Crew behind it: JoAnne Latham, Richard Skiermont, Johanna Turano.

This is “Be.”