AdImpact

03/11/2022

Last week, Texas treated us to the first primaries of the midterms. For a little more in depth analysis of what went into those races, check out our most recent blog post.

AdImpact dives into the spending analytics of the recent midterm primaries in Texas. They say everything is bigger in Texas, are primaries?

12/14/2021

We’re excited to continue to bring you advertising insights in the new year. As the advertising landscape continues to grow and shift, our data offerings will as well so you don’t miss a thing!

Ad agencies agree led by digital media, the ad market in 2021 was bullish, with year-over-year increases expected to be over 20%. More double-digit growth are forecast for 2022.

12/06/2021

How will privacy laws affect CTV/OTT advertisers?

Political advertisers are migrating budgets into OTT. They’ll soon have to navigate increased privacy regulation — at least in California.

12/01/2021

A comparison of retailers holiday advertiser year over year. Our data shows a mixed bag with some advertisers increasing their ad volume from 2019, but some, such as walmart, going the opposite direction.

Amazon's gain contrasted with the pullback in ad airings among other retailers, including Walmart, Target and Best Buy.

11/18/2021

We love true crime and it seems like we're not alone. True crime is everywhere these days, and with the release of Tiger King Season 2 today, we thought we'd pay homage to the original true crime tv shows.

Shows like Dateline have been captivating audiences for over two decades, we dive into the advertising data of the original true crime tv

11/16/2021

Floridians will not be surprised to know that we've been tracking a lot of spending surrounding gambling in the state. As it has expanded, many groups have formed to persuade voters one way or the other. Currently, most of the spending is in opposition to future expansions of gambling rights, but we'll continue to track spending as things progress.

A lot of money has been spent in an effort to open up gambling in the state of Florida. As the fight continues, political ads are everywhere.

11/11/2021

World series attendance was up and so was the TV audience, with more than 11.7M viewers per game. Meaning that all those Taco Bell ad airings about the "Steal a base, steal a taco" promotion were seen by real people.

This year’s World Series was notable for allowing stadiums to fill up with baseball fans versus last year’s limitations on attendance, given the pandemic. TV viewership improved to an average of 11.74 million viewers a game, a 20% gain from last year’s average of 9.7 million, which...

11/10/2021

Can CTV bridge the gap between digital and linear television advertising? The potential is there, it will all depend on how marketers and advertisers utilize the new technology.

A new study from the IAB has framed the gulf in advertisers in TV v online destinations in the US market. Despite burgeoning CTV tech turning TV into a digital media, it’s still failing to attract a huge swath of SMEs that prefer the ease of social media spend.

11/08/2021

Most advertising intelligence these days is made up of big numbers: who is advertising where where and how many spots did they run? But if there's one aspect of advertising that's hard to quantify, it's the ad itself. That's why ad tracking is such a critical part of an ad intelligence suite.

Ad Tracking can seem like such a basic piece of ad intelligence that it's no longer necessary. See why it's more necessary than ever.

11/02/2021

During the pandemic, Americans cut the cord at much higher rates than they had previously, which means more and more households are reachable exclusively through CTV and streaming platforms. This means advertisers big and small are putting more and more money into CTV advertising.

In the Virginia Governor's race this year, we saw approximately $850K spent on CTV by the candidates; $520K from McAuliffe and $330K from Youngkin. We also saw an estimated $150K from coordinated buys with the McAuliffe campaign and the Democratic Governors Association as well as the American Federation of Teachers.

11/02/2021

Spending in the race for Virginia Governor nearly doubled our expectations. The election is today and it's anybody's race at this point, with Youngkin rising in the polls. For an in-depth look at the spending that got us to this point, click below.

Spending in the Virginia Governor Race has surpassed all expectations, rocketing to over $80M. Who spent where and how much? Find out here.

10/31/2021

Happy Halloween! Fun facts about Candy advertising:

7 of the top 10 candy advertisers this October are Hershey brands.

Only Reese's and KitKat have increased their advertising over the past month, all other brands are advertising less as we approach Halloween.

AdImpact's favorite candy are Haribo Cherries.