03/23/2026
Ever feel like you’re doing everything right, but the phone just... stopped?
I talk to Iowa business owners all the time who tell me, 'Jennifer, I’m still on Page 1 of Google, so why are my leads dropping?'
Here’s the honest truth from 25+ years in IT: Being #1 isn’t what it used to be. Welcome to the 'ghost town' effect of AI search.
In the old days, people clicked your link. Now, AI tools like ChatGPT and Google’s search summaries are answering questions right there on the screen. Your potential customers are getting the info they need without ever clicking through to your site.
If you’re still just optimizing for traditional keywords, you’re playing a game that’s already changed. Today, you have to optimize for 'Search Everywhere.' You need to be the authority that the AI actually cites as its source.
It’s not just about a pretty website anymore: it’s about making sure your business shows up where the conversation is happening, whether that’s a traditional search, a voice command, or an AI chat.
Don’t let your digital presence become a ghost town. Let’s get your strategy caught up to 2026.