Hummingbirds

Discover. Try. Earn. For brands: community-powered, receipt-verified. 🐦

11/02/2026

OOTW: Obsessions of the Week 🐦
✨ Week of November 2 ✨

November cart is stacked. Here’s what made the cut this week. 👀

GoNanas — Banana Bread Mini Muffins in Chocolate Chip and we are obsessed. Soft, bite-sized, made with real bananas and dates, gluten-free oat flour, and free from nuts, dairy, soy, eggs, and sesame. We grabbed ours at Target!

Twang — Zesty Lime Snack Salt and your fruit, chips, drinks, and basically everything else just got better. A sharp citrus punch balanced with coarse salt that goes on watermelon, mangos, and margarita rims without hesitation. We picked ours up at H-E-B!

Siete Foods — Gluten-Free Sourdough-Style Tortillas with a pillowy, flour-like texture and a mild sourdough tang that makes every taco feel like a treat. Certified gluten-free, non-GMO, and the tortilla we did not know we needed until now. We grabbed ours at Target!

Factor_ — Shredded Chicken Taco Bowl from the refrigerated section at Target and lunch will never be the same. Antibiotic-free chicken, creamy corn salsa, sour cream, and jalapeño lime crema. Chef-prepared and ready in minutes. We picked ours up at Target!

🤸 Want more recs? Find curated Nests, personal collections of products people actually stand behind, at the link in our bio.

10/30/2026

Why would we deceive you??

10/29/2026

The UGC mistake quietly costing you momentum 🚩

Too many CPG brands treat UGC like a single campaign. The content goes live, the launch wraps, and then everything goes quiet until the next one.

Our new guide shows you how to plan your year using build, splash, sustain. Inside, you’ll find a quarter by quarter look at the retail calendar and a planning worksheet you can fill out with your team. 📅

💬 Comment UGC and we’ll send the free guide straight to your DMs!

10/26/2026

OOTW: Obsessions of the Week 🐦
✨ Week of October 26 ✨

Here’s what made the cut this week. 🛒

Yellowbird® — Classic Serrano Hot Sauce that is bright, tangy, and just a little picklish in the best possible way. Vegan, gluten-free, no artificial anything, and goes on absolutely everything. We picked ours up at Whole Foods Market!

Dang Foods — Toasted Coconut Chips made with three ingredients: coconut meat, cane sugar, and salt. Eat them straight or throw them on your yogurt bowl. We grabbed ours at Whole Foods Market!

Unreal — Peanut Butter Drops and they are dangerously poppable. Creamy organic peanut butter inside a crunchy naturally colored candy shell. We picked ours up at Target!

Dr. Praeger's — Crunchy Southwestern Sweet Potato Veggie Burger packed with sweet potato, black beans, spinach, collard greens, and a smoky chipotle BBQ seasoning. We grabbed ours at Whole Foods Market!

🤸 Want more recs? Find curated Nests, personal collections of products people actually stand behind, at the link in our bio.

10/21/2026

Our Recycle Your Clips Community Campaign gave our birds’ camera rolls a second chance. ♻️

We asked our creators to dig up footage that never made the feed and give it new life with a fresh voiceover, pairing, or story. Our birds showed UP. 🎥

🏆 Congrats to our winner ✨ Jackie | Food + Lifestyle Creator
💬 And shoutout to Codi Elizabeth for snagging our Charm bonus!

Also featured in this recap: L I D I A | UGC creator Ciera Dawson Daisyagu8 Rose Oz Laura | UGC Creator ✨ 🫶

👉 New campaigns drop every week. Tap the link in our bio to see what’s live.

10/20/2026

Our latest Cart Culture convo with Sunshine Buns didn’t sugarcoat it. Getting on shelf is step one. Getting real shoppers to pick you up in markets where nobody knows your name yet is the work that follows.

As a Utah brand heading into its first national launch, Sunshine Buns teamed up with Hummingbirds to reach shoppers beyond their own backyard, in places like Texas and Oregon. Real people trying the product and telling their communities about it, in markets the brand had never been. 🐦

👉 Link in bio to grab the full recap and insights.

10/19/2026

OOTW: Obsessions of the Week 🐦
✨ Week of October 19 ✨

The fall cart is fully loaded. Here’s what made the cut this week. 👀

good culture — Limited Edition Pumpkin & Spice Cottage Cheese made with organic milk from pasture-raised cows, real pumpkin, and warm fall spices. 15g of protein per cup and only available at Whole Foods Market while it lasts!

Yasso Frozen Greek Yogurt — Chocolate Chip Cookie Dough Greek Yogurt Spoonables. 19g of protein, no sugar alcohols, no artificial colors. We grabbed ours at Target!

Billie — Shave Glaze in Coco Villa and your shave routine will never be the same. A velvety oil-to-milk formula that transforms into a milky lather on contact with water, keeps your razor gliding, and smells like sweet vanilla coconut. We picked ours up at Ulta Beauty — also available at Target, CVS Pharmacy, and directly from their site!

Kodiak Cakes — Cranberry Chocolate Chip Protein Trail Bars and the sweet and salty combo is doing something. 7g of protein, 100% whole grain oats, real dried cranberries, and chocolate chips in every individually wrapped bar. We grabbed ours at Walmart!

🤸 Want more recs? Find curated Nests, personal collections of products people actually stand behind, at the link in our bio.

10/16/2026

A bigger door isn’t always a better door. 🛒

In our latest Cart Culture convo, our COO and Cofounder Charise Flynn sat down with Sunshine Buns cofounders Chrisi (Whitney) Hammer and Kass Martin-shakin’ buns & bakin’ buns. They’re fresh off a national launch at Target, and they shared something most growing brands never expect to hear: they recently said no to two large retailers.

Early on, every yes feels like a win. As a brand grows, the real discipline is knowing which doors fit the plan and building strong regional partners before chasing every national shelf.

If you’re building a brand in CPG, this one is worth a listen.

👉 Link in bio to grab the full recap and insights.

10/12/2026

OOTW: Obsessions of the Week 🐦
✨ Week of October 12 ✨

October finds that are genuinely worth the cart space. 👀

Magic Spoon — Fruity cereal that tastes like childhood but hits 13g of protein per serving with zero grams of sugar. Keto-friendly, grain-free, naturally colored with turmeric and spirulina. We picked ours up at Target!

Sanzo — Yuzu with Ginger Sparkling Water and it is the most refreshing can we’ve cracked open all month. We grabbed ours at Whole Foods Market!

nutpods — Organic Simply Maple Macchiato Creamer and your morning coffee routine is about to change. Dairy-free, oat-based, certified organic, and made with real maple syrup and zero artificial anything. We picked ours up at Whole Foods Market!

bio.me — Psyllium Husk Fiber Lemonade that makes gut health actually feel like a treat. 6g of fiber per serving, electrolytes, sugar-free, and built by fellow Iowa female founders we are rooting for. We grabbed ours at Whole Foods Market!

🤸 Want more recs? Find curated Nests, personal collections of products people actually stand behind, at the link in our bio.

10/05/2026

4️⃣ retail lessons from our latest Cart Culture convo 🛒

Kate Kasch (VP of Growth Channels at HERSHEY'S Chocolate - formerly GoodPop) shared what every brand on shelf should know, from what to measure to what to do when your numbers dip.

💬 Comment CART CULTURE and we’ll send you the full recap!

Address

Anaheim, CA
92802

Website

https://linktr.ee/heyhummingbirds

Alerts

Be the first to know and let us send you an email when Hummingbirds posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.