Icon Technology Studio

05/07/2020

We are excited to have Stefen J. Welch speak to our team today via video conference for our ICON Speaker Series! Stefen is an accomplished diversity & inclusion and community relations strategist. He’s an advocate for access and equity and we can’t wait to learn more.

04/09/2020

Our recent online Lunch & Learn featured one of our key capabilities—Video Production! More specifically we discussed the approach to our I-Pace Convoy shoot.
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Here at ICON, we are able to scale to any size video shoot; on location or in studio. Our services range from basic interviews and b-roll packages, to major on-site productions around the globe. From creative direction and storyboards to location scouting, shooting, editing, recoloring, and animation, ICON is ready to support you on your next big video idea.
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03/12/2020

Thank you DBusiness for this great article highlighting our CEO Rob Cleveland!

Rob Cleveland has leadership positions at both Icon Interactive and Ann Arbor Distilling Co., which share the same building.

03/11/2020

It is with great excitement that we share another acquisition, adding Hydric to the ICON team!

Hydric PTY LTD is a Brisbane, Australia-based app studio specializing in developing enterprise-level mobile and web experiences for companies including Bose, MTV, Reebok, Spotify, Sony and Twitter, serving millions of end users around the globe. Hydric focuses on creating mobile platforms that can serve these high-demand feature sets with minimal management and resources.

“Our vision for Hydric was always to be a global technology studio and the preferred creative technology partner for our clients. ICON Interactive shares that vision, and together we complement each other’s capabilities, enhancing our offerings to existing and future clients. We’re very excited to become part of the ICON Interactive family; good people doing innovative, meaningful and creative work. We think we’ll fit right in.” says David Lowry, CEO of Hydric.

Welcome to the team! 🙌🏼

02/13/2020

At ICON, we strive to create mixed reality experiences that allow our clients to engage with their customers in an interactive way. Here is a behind the scenes shot of our team building an app that works in sync with Deepframe that allows customers to test out different accessory items on 3D versions of vehicles 🚗

01/07/2020

ICON is here at CES 2020 working with ! Great first day!

12/03/2019

Our friends at have been busy releasing new products- such as the all new Land Rover Defender. Last week, we attended the Los Angeles Auto Show and captured their latest vehicles and driving experiences.

11/21/2019

We are excited that our home campus of Ann Arbor is being recognized as a bustling tech hub!

Silicon Valley has long dominated the market for tech talent in the United States. But according to Bloomberg's 2019 Brain Concentration Ind...

08/26/2019

Over the weekend, we launched our 360 degree projection dome for Rocket Mortgage by Quicken Loans and 100Thieves at Little Caesars Arena. Thank you to everyone that attended the League of Legends LCS Summer Final and took the time to check out our experience.

04/03/2019

This year, we created solutions for a number of our clients at CES. One of our big highlights was developing a 3D holographic experience to showcase ELS Studio 3D audio technology—created by Panasonic USA. This technology is featured in the all-new Acura RDX. Stay tuned for more exciting mixed reality projects crafted by ICON. You can read more about this project here: https://www.iconinteractive.com/animating-in-vehicle-sound/