Velocity Demand Sensing Experts

Velocity Demand Sensing Experts Demand Signal Repository (DSR) enabling a Consumer Driven Supply Network (CDSN)

For today's CGs (consumer packaged goods companies), a key technology is the Demand Signal Repository or DSR. A Demand Signal Repository (DSR) is a demand data warehouse of retailer and consumer demand activity, including demand planning, replenishment, merchandising, sales, and marketing. Although often known as a "POS demand data warehouse", a Demand Signal Repository (DSR) extends well beyond r

etail POS by merging many varied sources of information, such as syndicated data, ERP shipments, demographics, budgets, retailer forecasts, trade promotions and much more. At the core of the Velocity Solution Suite is a powerful Demand Signal Repository (DSR) that grows in concert with your needs. It cleanses and harmonizes shopper and consumer demand data from over 300 retailers and distributors into a data warehouse, and provides near real-time, actionable insights to all business users in the enterprise. Velocity provides full integration with internal applications to enable a complete factory to shelf view of your products' performance.

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