Human Element

06/11/2026

We recently received a services inquiry from a "new eCommerce brand" that at first glance looked to be legitimate. But digging a little deeper 🕵️, we realized it was a scam.

With AI enabling scammers to set up sites more quickly using generated but realistic-looking content and images, it's easy to fall prey to their schemes.

How should legitimate new eCommerce brands ensure their prospective customers know to trust them?

Human Element Senior Strategist Gary Goodman outlines the trust signals brands can employ to reassure customers.

For a start, avoid all unnecessary use of AI images, especially when it comes to products.

There are a variety of other ways to ensure folks know you're the real deal too. Read on for all the trust signals legitimate businesses use to dispel buyer skepticism.

AI-powered scam sites are making customers skeptical of every new store. Here are eCommerce trust signals that prove your brand is the real deal.

06/10/2026

Our team is in Cologne, Germany, excited for Shopware Community Day!

If you see Jason Magee, Paul Briscoe, and Adrian Pescar, say hello!

06/03/2026

📣 We're excited to announce that Human Element has partnered with IPaaS.com!

This partnership brings scalable, low-code integration solutions to Human Element clients looking to integrate eCommerce, ERP, CRM, PIM, and other critical business systems.

https://hubs.li/Q04jXbMt0 helps companies:
✔️ synchronize data across platforms
✔️ automate omni-channel data flows
✔️ map and transform data between systems
✔️ monitor transactions
✔️ troubleshoot errors through centralized logging

The platform emphasizes prebuilt templates, customizable data maps, certified integrations, audit-ready logging, enterprise-grade security, and a user-friendly low-code interface designed for both technical and non-technical users.

“Human Element’s depth of experience and technical expertise in integrating B2C and B2B eCommerce platforms makes them an ideal Managed integration Service Provider (MiSP) partner for us,” said Robert Rand, chief partnership officer at https://hubs.li/Q04jXbMt0. “Together, we can help businesses move away from brittle point-to-point connectors and instead empower them with a proactive solution for unifying data across their evolving tech stacks.”

We look forward to working with the https://hubs.li/Q04jXbMt0 team to build great solutions for our clients.



https://hubs.li/Q04jXGv-0

05/26/2026

Congratulations go out to our client Implus for the recent launch of their new B2B portal! 🎉

Implus is home to 18 category leading active lifestyle accessory brands. We were excited to bring this platform to life on Shopify, giving the Implus sales team easier access to products and pricing to help them deliver better support to client and prospects.

The new web portal:
✔️Allows dealers to easily place orders, including a wholesale order grid that mimics a previous manual order submission process
✔️Features a user interface that is more conducive to B2B shopping, including the ability to browse products without having a login
✔️Allows the Implus team to make changes to the site and product mix without requiring outside support

Revenue growth has been impressive -- already tracking ahead of 2025. We're excited to see continued progress as a result of this great partnership!

https://hubs.li/Q04hT0wB0

05/14/2026

We were deeply touched and honored that our partners and friends at Shopware created the Ben Lorenz Memorial Award, which was presented for the first time at their Partner Day event last month.

This award recognizes someone in the eCommerce community who reflects Ben’s vision, creativity, and commitment to guiding clients toward thoughtful technology solutions. We’re especially proud that the inaugural award was presented to Human Element’s own Paul Briscoe, for whom Ben was both a mentor and a friend.

As part of the award, Shopware will make a donation in the recipient's name to School of Rock. Ben's first love was music and we can't think of a better way to honor him than by helping the next generation of musicians hone their craft.

Thank you again to the Shopware team for such a thoughtful and meaningful way to honor Ben’s legacy. 💙

05/12/2026

Congratulations to our client Young Truck Sales who celebrated the grand opening of their new location yesterday! 🎉

The new facility houses offices, a warehouse, service center, and truck washing station. This state-of-the-art building better accommodates this family-owned business and marks an exciting new chapter in the company's growth.

Sabra Ba**er joined the celebrations at the new facility in Canton, Ohio, which included a ribbon cutting ceremony, building tours, and speeches by Young Truck's leadership.

Congratulations to the Young Trucks team! We can't wait to see what you do next.

Duallane Truck Parts

04/28/2026

There's no "use AI everywhere" directive at Human Element.

The directive we give our team: if a task will take longer with AI, produce worse output, or be harder to do - don't use it.

Dane Dickerson, Kevin Gardner, and Eric Leslie talked about what that actually looks like in practice. From planning to code review to documentation, here's where AI fits into our real workflows, and where it doesn't.

https://hubs.li/Q04dJnm30

04/16/2026

Looking for an eCommerce integration with Karmak ERP?

We've got deep, hands-on experience integrating Karmak’s Fusion ERP with leading eCommerce platforms like Adobe Commerce, BigCommerce, and Shopify.

As a certified Karmak Unity partner and Fusion’s first certified Adobe Commerce integrator, we’ve already navigated the complexities of the Karmak API so you don’t have to.

Learn about the work we've done for U.S. Trailer Parts integration with BigCommerce.

https://hubs.li/Q04bqbRz0

04/14/2026

Join us on May 5 in Chicago! 💃

We’re thrilled to sponsor and co-host this Cinco de Mayo rooftop celebration during B2B Online Chicago ~ join us for tequila, tacos, and a night to remember! We'll be joining our partners Hawksearch, Znode, and Shopware at the party of the year! We hope to see you there.

📆 Tuesday, May 5th
⏰ 6:30–8:30 PM
📍 85 E Wacker Dr., Chicago, IL 60601
👉 RSVP here https://hubs.li/Q04bpWk10

Meet HawkSearch at B2B Online Chicago 2026 to see AI-powered B2B search, product discovery, and merchandising for complex catalogs. Schedule a demo.

04/06/2026

Same skyline. Bigger fiesta 💃

We’re thrilled to sponsor and co-host this Cinco de Mayo rooftop celebration during B2B Online Chicago ~ join us for tequila, tacos, and a night to remember!

📆 Tuesday, May 5th
⏰ 6:30–8:30 PM
📍 85 E Wacker Dr., Chicago, IL 60601
👉 RSVP here https://hubs.li/Q049LVny0

Meet HawkSearch at B2B Online Chicago 2026 to see AI-powered B2B search, product discovery, and merchandising for complex catalogs. Schedule a demo.