Human Element

05/26/2026

Congratulations go out to our client Implus for the recent launch of their new B2B portal! 🎉

Implus is home to 18 category leading active lifestyle accessory brands. We were excited to bring this platform to life on Shopify, giving the Implus sales team easier access to products and pricing to help them deliver better support to client and prospects.

The new web portal:
✔️Allows dealers to easily place orders, including a wholesale order grid that mimics a previous manual order submission process
✔️Features a user interface that is more conducive to B2B shopping, including the ability to browse products without having a login
✔️Allows the Implus team to make changes to the site and product mix without requiring outside support

Revenue growth has been impressive -- already tracking ahead of 2025. We're excited to see continued progress as a result of this great partnership!

https://hubs.li/Q04hT0wB0

05/14/2026

We were deeply touched and honored that our partners and friends at Shopware created the Ben Lorenz Memorial Award, which was presented for the first time at their Partner Day event last month.

This award recognizes someone in the eCommerce community who reflects Ben’s vision, creativity, and commitment to guiding clients toward thoughtful technology solutions. We’re especially proud that the inaugural award was presented to Human Element’s own Paul Briscoe, for whom Ben was both a mentor and a friend.

As part of the award, Shopware will make a donation in the recipient's name to School of Rock. Ben's first love was music and we can't think of a better way to honor him than by helping the next generation of musicians hone their craft.

Thank you again to the Shopware team for such a thoughtful and meaningful way to honor Ben’s legacy. 💙

05/12/2026

Congratulations to our client Young Truck Sales who celebrated the grand opening of their new location yesterday! 🎉

The new facility houses offices, a warehouse, service center, and truck washing station. This state-of-the-art building better accommodates this family-owned business and marks an exciting new chapter in the company's growth.

Sabra Ba**er joined the celebrations at the new facility in Canton, Ohio, which included a ribbon cutting ceremony, building tours, and speeches by Young Truck's leadership.

Congratulations to the Young Trucks team! We can't wait to see what you do next.

Duallane Truck Parts

04/28/2026

There's no "use AI everywhere" directive at Human Element.

The directive we give our team: if a task will take longer with AI, produce worse output, or be harder to do - don't use it.

Dane Dickerson, Kevin Gardner, and Eric Leslie talked about what that actually looks like in practice. From planning to code review to documentation, here's where AI fits into our real workflows, and where it doesn't.

https://hubs.li/Q04dJnm30

04/16/2026

Looking for an eCommerce integration with Karmak ERP?

We've got deep, hands-on experience integrating Karmak’s Fusion ERP with leading eCommerce platforms like Adobe Commerce, BigCommerce, and Shopify.

As a certified Karmak Unity partner and Fusion’s first certified Adobe Commerce integrator, we’ve already navigated the complexities of the Karmak API so you don’t have to.

Learn about the work we've done for U.S. Trailer Parts integration with BigCommerce.

https://hubs.li/Q04bqbRz0

04/14/2026

Join us on May 5 in Chicago! 💃

We’re thrilled to sponsor and co-host this Cinco de Mayo rooftop celebration during B2B Online Chicago ~ join us for tequila, tacos, and a night to remember! We'll be joining our partners Hawksearch, Znode, and Shopware at the party of the year! We hope to see you there.

📆 Tuesday, May 5th
⏰ 6:30–8:30 PM
📍 85 E Wacker Dr., Chicago, IL 60601
👉 RSVP here https://hubs.li/Q04bpWk10

Meet HawkSearch at B2B Online Chicago 2026 to see AI-powered B2B search, product discovery, and merchandising for complex catalogs. Schedule a demo.

04/06/2026

Same skyline. Bigger fiesta 💃

We’re thrilled to sponsor and co-host this Cinco de Mayo rooftop celebration during B2B Online Chicago ~ join us for tequila, tacos, and a night to remember!

📆 Tuesday, May 5th
⏰ 6:30–8:30 PM
📍 85 E Wacker Dr., Chicago, IL 60601
👉 RSVP here https://hubs.li/Q049LVny0

Meet HawkSearch at B2B Online Chicago 2026 to see AI-powered B2B search, product discovery, and merchandising for complex catalogs. Schedule a demo.

04/01/2026

Everyone wants an “AI visibility” dashboard right now.

So do we.

As Dane Dickerson at Human Element says, "There's just a tiny problem: the underlying data is a pile of hot garbage."

1️⃣ Server logs show bot activity, not what users actually saw.
2️⃣ Referral traffic undercounts AI-driven visits.
3️⃣ And chatbot results are so inconsistent that a clean “visibility score” can be hard to trust.

That doesn’t mean AI discovery isn’t real. It is. It just means measurement hasn’t caught up yet.

For now, the smart play is to focus on what actually improves discoverability across channels:

✔️ structured data
✔️ thorough, useful answers to real questions
✔️ strong product and service pages
✔️ topical authority
✔️ a site that genuinely helps people

AI visibility reporting won't be useless forever. It’s just early.

More at the link: https://hubs.li/Q049cTTQ0

AI visibility tools promise to track how your brand shows up in ChatGPT and Perplexity. The problem? The data underneath is broken. Here's what we found — and what to do instead.

03/24/2026

Everyone in the industry is talking about agentic commerce, including us. But what does it actually take to implement it?

First step: prepare your data.

Our expert panel of Paul Briscoe of Human Element, Adrian Luna of Webscale Networks, and Vance Ryan of Shopware got together to break it all down for you.

In this webinar, we explore how data preparedness, sovereignty, and real-time behavioral signals power the next generation of AI-enabled commerce.

👀 Watch the presentation:
https://hubs.li/Q04849vM0

03/06/2026

Today, Employee Appreciation Day, we celebrate all the humans of Human Element!

Thank you to the thinkers, builders, problem-solvers, collaborators, and quiet heroes behind the scenes who turn complex challenges into smart solutions for our clients every day.

What makes our team exceptional isn’t just technical expertise — it’s the way they show up for each other and exemplify our core values. Respect for people and ideas. Always doing the right thing. Being accountable and taking ownership. Always looking for a better way.

You all are the reason we come in every day. Thank you for all you do!