05/31/2026
Meet Rachid Zedd: Affiliate & PPC Manager
Rachid started in Algeria, found his feet in Istanbul, and now calls Berlin home. Three cities, three cultures, and a whole lot of adaptability built along the way.
At hosting.com, he manages the affiliate program and PPC campaigns, bringing three years of freelance experience running Google Ads for small and medium businesses to the table. He joined the team in March 2025 and hit the ground running.
What makes Rachid tick? He keeps things simple. Whether he’s digging into Google Ads data or building out affiliate structures, his approach is the same: strip away the noise, find the actual goal, and start from the foundation.
He’s also not shy about calling out the biggest myth in his field right now.
“The biggest misconception in digital marketing is that AI just runs everything on autopilot. The reality is that AI is just a tool. You still need a real strategy and human oversight to actually guide the machine.”
When asked about his superpower, his answer was short and to the point: “I lock in until the job is done, and I’ll learn whatever it takes to do it right.”
That attitude showed up in one of his biggest moments at hosting.com so far: overhauling the affiliate payout structure from end to end. Data analysis, technical setup, team communication. He touched every part of it and saw it through to launch.
Outside of work, Rachid stays curious the same way he works: by deliberately making himself a beginner again. Books, documentaries, YouTube rabbit holes, and lately, tennis.