10/30/2026
The holidays aren't the only deadline tactical brands should be thinking about.
SHOT Show will be here in January. If there are things you want working better by then, now is the time to identify them.
A few questions worth asking:
• Are there website improvements we've been putting off?
• Are our priority products easy to find and understand?
• Can dealers and customers quickly get what they need?
• Are we showing up in search and AI results?
• Are we ready to capture and follow up with increased interest?
You don't need to fix everything before SHOT. Figure out what matters most and start there.