Higher Logic

Higher Logic At Higher Logic, we help associations and businesses build stronger relationships with our Higher Logic Thrive and Higher Logic Vanilla product lines.

Higher Logic is reimagining how organizations build deep, lasting relationships—​combining intelligent technology with the human insight that drives real connection.​ Our AI-powered engagement platform brings together community, marketing, learning, events, and more—so your organization can connect with your audience in smarter, more meaningful ways. We work with associations, B2B, and B2C compani

es to improve member and customer experiences, reduce support costs, and grow loyalty. Let’s build lasting engagement together. www.higherlogic.com

08/13/2026

Your members shouldn’t need a map of your technology ecosystem to find an answer.
They shouldn’t have to know which information lives on your website, in your community, inside your learning platform, or somewhere else entirely. They just need to be able to ask their question and find a trusted answer.

In this clip from The Member Engagement Show, Elizabeth Engel explains the search burden many associations unintentionally place on members—and how Higher Logic Thrive AI Assistant helps remove it.

Members can ask questions in natural language and get source-linked answers from the information their association chooses and governs, wherever that information lives.
Less searching. Quicker answers. More opportunities for members to benefit from the knowledge you already have.

🎧 Listen to the Episode: https://associationpodcast.higherlogic.com/e/better-experiences-via-data-with-elizabeth-engel/

🔗 Get to know AI Assistant: https://www.higherlogic.com/thrive/ai-assistant/

08/11/2026

Your association has already built the valuable knowledge your members need.
The challenge is helping them see it.

Meet Higher Logic Thrive AI Assistant - built to unlock your association's knowledge and turn trusted content into sourced, always-available answers. It draws from sources your association selects and governs, respects permissions, and makes reliable answers easier to find.

Less time answering repetitive questions. More time building member relationships.

Learn more about Higher Logic AI Assistant:
https://www.higherlogic.com/thrive/ai-assistant/

07/22/2026

You probably wouldn't say no to more money for your association, right?

But many organizations struggle to pitch sponsorships to potential partners. You might find yourself just listing all the places you could stick their logo.

Instead, think of the value you offer sponsors more like the access you're giving them to showcase their expertise.

Like Brendan Leehe shares in this clip, you're the Super Bowl: you have a captive audience that people want to get in front of. You're offering something no other social platform can guarantee: a curated environment where the message reaches the right people without competing against spam or irrelevant content.

When sponsors see your community as a place to build meaningful visibility instead of simply buying impressions, everyone benefits: sponsors reach the right audience, members see more relevant content, and your organization creates sustainable non-dues revenue.

🔗Watch the full webinar recording for more tips: https://www.higherlogic.com/monetizingengagementwebinar_05_2026/

07/14/2026

People don’t really want to be marketed to. They want to hear from people they trust.

That’s why video is an increasingly valuable tool for associations. It gives members a more human way to learn, connect, and hear from the people behind the organization, whether that’s staff, volunteers, industry experts, or other members.

But how do you start incorporating video into your strategy? You may already have more to start from than you think: member stories, event takeaways, expert insights, community conversations...

In this clip from The Member Engagement Show, Terry Nawrot, co-founder and CEO of VideoRequest, shares why video shouldn’t be a one-off project. It should be part of a broader relationship-building strategy.

07/10/2026

Data tells you what's happening. Insights guide what you should do next.

In this clip from The Member Engagement Show, Stephanie Kusibab of Essentiam shares a simple but important reminder for associations: collecting data is only the first step. The “magic” happens when you connect performance and member behavior to real decisions that help you better serve your member needs.

🎧Listen for ideas for how to move beyond gathering information for its own sake and start using member data to ask better questions, uncover patterns, and make more strategic decisions.
https://associationpodcast.higherlogic.com/e/association-data-insights-strategy-with-stephanie-kusibab/

06/26/2026

Member engagement work is important.

It's also busy, complex, and often happening behind the scenes.

That is why we loved hearing from customers at Super Forum about the practical ways Higher Logic supports their teams: saving staff time, strengthening communications, improving the member experience, and helping more members connect in meaningful ways.

We’re proud to work with organizations that are building stronger communities every day.

06/24/2026

Your association is probably sitting on years (even decades) of knowledge members would find valuable.

The problem? Most of it is buried.

Articles. Journals. Research. Discussion threads. Event recordings. Volunteer knowledge. It's all there, but if members can't find it when they need it, it might as well not exist.

One insight from Erin Fuller on a recent episode of The Member Engagement Show was that AI's biggest opportunity for associations may not be creating more content.

It may be unlocking the knowledge you already have.

Especially when that knowledge can be paired with behavior-based personalization: better recommendations, more relevant communications, and member journeys based on what people actually do, not what we assume they need.

For associations working to prove value to current and prospective members, that is a pretty big deal.

What valuable expertise is hiding in your association’s archives?

🎧Listen to the full episode for more: https://associationpodcast.higherlogic.com/e/the-forces-shaping-associations-with-erin-fuller/

06/10/2026

AI change management isn't just about the technology. It's about people too.

And when it comes to AI adoption, your staff and your members are starting from different places.

In this episode of The Member Engagement Show, Ashleigh A Brookshaw, M.A., CSPO,CSM breaks down why those differences matter—and how organizations can build trust with both audiences as they incorporate AI.

🎧Listen to the full episode: https://associationpodcast.higherlogic.com/e/ai-change-management-with-ashleigh-brookshaw/

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Arlington, VA
22203

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Wednesday 8am - 6pm
Thursday 8am - 6pm
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