Hinge

11/12/2025

Everything is bigger in Texas 👀

Which is why the latest LIVE episode of Hinge’s Spiraling Up needed to bring in a trio of business leaders to discuss making good (and bad) marketing and business choices.

Mary-Blanche and Joe took the show on the road and set up shop in Southlake, Texas, with our clients and friends, Paige Byrd and Elyssa Stephenson, co-Presidents of the award-winning design, architecture, and procurement firm, Thiel & Team. Completing the squad was our fellow Hinge colleague, Managing Director of CX & Strategy, Katy Pultz.

And since this was a party, we focused our discussion on marketing strategies and workplace trends they’d keep, test, or toss in today’s marketplace, all centered around the classic party game: Date, Marry, Dump (you might know it by another, less PC name). From thought leadership and live events to LinkedIn trends, Friday evening emails, and even questionable office décor, this episode mixes serious insights with plenty of laughs.

Head to the comments for links to learn from three extraordinary women on how to lead and market a high-performing organization while still having fun!

08/28/2025

New Episode Alert!

Fight back against toxic workplace cultures ✊

In this episode of Spiraling Up, our hosts dive into the evolving landscape of work culture, featuring an insightful discussion with John Garrett, author of ‘What’s Your And?’

The discussion also explores the impact of AI on productivity, managing work-life balance, and creating a people-centric workplace.

Catch the full episode now on YouTube, Spotify, and Apple Podcasts:

🎥 https://www.youtube.com/watch?v=LkoETtkCURw&t=1580s

🟢 https://open.spotify.com/episode/4Biv8eXV4atWLkH26sVUid?si=4jmvUYkRQkiaD_3FZoy5Rw

🍎https://podcasts.apple.com/us/podcast/spiraling-up-marketing-for-professional-services/id1800811216?i=1000723698270

03/12/2025

Today is the day! The first two episodes of Hinge's new video podcast, Spiraling Up, are live on all the standard platforms, and we would love to hear what you think.

Our vision is to record episodes with leading experts in the space that are entertaining and insightful.

What have we done so far?

🏈 A NFL Style Draft of our favorite marketing techniques
🤔 A segment where my cohosts had to determine if one of us was lying or not
‼️ A discussion with a career video production expert and business owner that provided top insights on how to maximize video in the space
✨ A conversation with a podcasting guru where he busted marketing myths associated with this fast-growing tactic

The best part is, we are just getting started.

If you know any leaders and marketers in the space, or you are interested in being a guest on the podcast, send us a message.

We want this to be fun, and above all, we want it to be another helpful resource for you.

- Austin, Joe & Mary-Blanche

02/28/2025

This is "AAM Budget Benchmark Survey Interview with Jen Lemanski" by AAM on Vimeo, the home for high quality videos and the people who love them.

02/24/2025

This is "AAM Budget Benchmark Survey Interview with Korby Boswell" by AAM on Vimeo, the home for high quality videos and the people who love them.

08/23/2024

Attend PSC's Marketing and Communications Network meeting to discuss best practices, trends, and challenges facing our industry. Featuring speakers Liz Harr, Partner at Hinge & Federal News Network podcaster and B2G social media expert Mark Amtower https://bit.ly/4dANS1W

09/11/2023

In this evolving, increasingly complex marketing world, how can firms succeed? Which techniques are the most important for building a powerful reputation? We highlight 10 of the most powerful techniques in this latest blog post. https://loom.ly/ACRjLNU

This post outlines ten of the most effective marketing techniques and demonstrates which are most effective when working in concert together.

08/29/2023

Three out of 10 mid-career employees within the have quit or switched jobs within the past year. Of these, 30% had no job lined up. What is driving this exodus? And how can firms ensure they retain and attract seasoned talent?

Learn more here: https://loom.ly/wROKDmo

Three out of 10 mid-career employees within the professional services have quit or switched jobs within the past year. Of these, 30% had no job lined up. What is driving this exodus? And how can firms ensure they retain and attract seasoned talent? In the latest report from Hinge Research Institute,...

08/28/2023

Mergers and acquisitions make perfect sense in a variety of situations. Here are five situations in which M&As have proven useful as a growth strategy:

1️⃣ FILLS CRITICAL GAPS IN SERVICE OFFERINGS OR CLIENT LISTS

When the marketplace changes in response to external events or new laws and regulations, it can create a gap in a firm’s critical offerings. It is a prime opportunity for a strategic merger.

2️⃣ EFFICIENT WAY TO ACQUIRE TALENT AND INTELLECTUAL PROPERTY

The reality is, intellectual property (IP) is the new currency of modern business. Once squirreled away and carefully guarded, IP is now actively bought and sold. For many companies, the acquisition of a firm and its IP is the quickest path to market dominance—or at least a roadblock to competitive incursions.

3️⃣ OPPORTUNITY TO LEVERAGE SYNERGIES

A strategic merger, if done as part of a thoughtful growth strategy, can result in synergies that offer real value for both the acquired and the acquiring.

4️⃣ ADD A NEW BUSINESS MODEL

If you’re considering a new business model, the easiest way to develop and test it out is to acquire a firm that’s already using the model successfully. That way you avoid possible missteps from inexperience.

5️⃣ SAVE TIME AND LONG LEARNING CURVES

Much like adding a new business model, a strategic M&A may help you save considerable time and expense in your growth strategy.

How has your firm seen success as a result of strategic M&A? Let us know in the comments!

08/25/2023

For over a decade, Hinge has conducted and published primary research, and used that research as part of our marketing and branding strategy.

This guide shares what we’ve learned about how to maximize the impact of research-based content, including findings from our latest study on B2B and professional services firms.

https://loom.ly/sJ5ckHY

This guide shows you how to maximize the impact of research-based content, including findings from our latest study on B2B and professional services firms.