08/12/2026
Every year, FMI- The Food Industry Association delivers valuable insights about the food retail industry through its U.S. Grocery Shopper Trends report. This report educates grocery stores and grocery manufacturers about shopper in-store habits, shopper motivations, what shoppers think of the store experience, and what shoppers think of the online store experience.
A key takeaway: Shoppers value the in-store grocery experience more than ever and expect stores to deliver many of the conveniences they've grown accustomed to online.
Each year, Matrix Group partners with FMI to create microsites for its signature research. This year, FMI gave Matrix Group brilliant, mind-bending creative direction: a theme centered around M.C. Escher and the "evolving perspective" of the modern grocery shopper.
Check out the report site at: https://bit.ly/3SwFN9g
Many thanks, as always, to Kelli Windsor, Olivia Dale , Steve Markenson, Heather Garlich, Matthew McKinney, Bianca R., John Lezcano, David Fikes, Morgan Griffin, Kara Adams, CAE, Debbie Walyus, and Carol Abel, for their direction and collaboration.
Shout out to Jessica Parsley, PMP for managing this project on the Matrix Group side, and Seil Lee for interpreting FMI’s vision and designing a mind-bending, but user-friendly microsite.
