02/02/2026
For #😇MerchMonday, I’m excited to share the latest logo I designed. This was for .BoardGaming. Kristen & I “met” here on Instagram several years ago, but I’ve also had the pleasure of gaming with her in person at conventions, as well as when I have visited near her. Last fall, she asked me if I’d be interested in designing a logo for her game design business, Orange Horse Games. When she said she wanted an abstract horse head, I didn’t feel up to the task because I am much more comfortable with geometric shapes & typography than drawing animals. 😬 Later, after giving it some more thought, I offered to take a stab at it.
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Kristen sent me a couple of photos of her horse that I could use as a guide, & that eased some of my drawing insecurities. I started filling in the head with abstract shapes, but when I was done, I knew it wasn’t a winner. 🫣 I sent it to Kristen anyway as a starting point, as well as some inspiration images I found online. She was drawn to one using rounded overlapping shapes, so I started from scratch, using the 2nd photo of her horse. This time things clicked. 😃 A few more small edits, & we were done. 😊
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SWIPE ⬅️ to see some of the process:
Top — Kristen’s horse
Bottom Left — 1st weak draft
Bottom Right — Final
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Why did I share my 1st failed attempt? 🤔 Cooks have been known to say that you should always throw out the 1st pancake. 🥞 I like the idea that it takes at least one try of something to figure it out. I also think it’s good to share that creating things can be hard, no matter how long you’ve been doing something.
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If you’re not already following Kristen, go fix that now. She’s a talented game designer whose list of published games gets longer all the time. She started with Dinosaur Exhibit just 4 years ago, & now has more than 10 games out or coming out this year. She’s also a wife, mom & all-around lovely person.
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Interested in having a professional logo done for Instagram (or something else)? There are a lot of variables in designing a logo, so there’s no one set price, but I’d love to discuss what’s involved. Just DM me to start a conversation.