Unacast

04/20/2022

Look at the data before you invest!

For example, a grocer is going to run a marketing campaign in the U.S. and wants to know how to target it, or a retail brand is seeking an optimal location for a new store.

Location data can help a business evaluate different areas for their suitability.

Click below to learn more about how location data can help you make the best investment decisions today!

https://www.unacast.com/solutions/inform-investment-decisions

Explore the ways you can use location data to make better decisions in your travel & tourism business. Expand your addressable market by understanding customer mobility. Learn more...

04/19/2022

What does a site performance solution solve?

It helps to gain deeper insights about your venue, brand, or market-level performance using real-time location data.

Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions with real-world data.

Looking at location data helps measure the performance of a specific site beyond revenue. It helps to discover patterns in foot traffic and cross-shopping.

Click below to find out how a solution like Unacast can work to evaluate the impact of promotions, campaigns, new features, and more:

https://www.unacast.com/solutions/business-site-performance

04/19/2022

Is the Southern United States Running on Empty?

Everyone knows that gas prices are astronomical right now, but how does that affect consumer behavior?

Check out our interactive, gas inflation map to find out.

To investigate, we pulled visitation counts for all gas stations in our Venue Data Package from January to March 2022 and ran linear trend models per county.

In this blog, you'll find tools to view where Americans are gassing up or running on empty.

Are poorer states foregoing trips to the gas station? How is this affecting everyday lives?

Click below to find out:

https://www.unacast.com/post/southern-united-states-running-on-empty-gas-inflation-map

Gas prices have been above $4.00 per gallon since early March with no sign of ebbing. Have high prices affected gas station visitation in 2022?

04/18/2022

How can you use location data when assessing markets?

While these are common methodologies, they are static in nature and rely on dated or derived data.

Unacast’s insights and actual foot traffic data can augment your analyses by:

• Projecting store potential and possible cannibalization rates

• Discovering gaps in trade or service areas by examining how far people travel to visit

• Accounting for population movements as well as the resulting change in demographic profiles

• Understanding consumer behavior based on foot traffic to a competitors’ stores, and benchmarking more broadly at the brand or industry-level

Want to know more? Click below:

https://www.unacast.com/solutions/business-site-selection

04/18/2022

How do you work with competitive intelligence data?

Understanding your company’s positioning typically involves sample-based methods that are limited in scope. This makes it difficult to understand real-world trends with regular frequency.

Unacast makes it easy for users to explore trends and insights in visitation, demographics, capture rate and area traffic, local trade area, and cross visitation behavior as well as benchmarking to brands, other venues, and competitors.

It can also help a business with positioning analysis. Want to know how? Click below:

https://www.unacast.com/solutions/business-competitive-intelligence

04/15/2022

Is Furniture Rental the Best Supply Chain Fix?

In our latest article we take a look at foot traffic for furniture stores.

Partly attributable to the demand that supply chain shortages placed upon household items, the rising costs of furniture saw many American families pivot to rental options for home decor.

This trend resulted in a boom for the furnishing store and furnishing rental industries, with increased traffic to locations that could offer quality furniture at cost-effective prices.

Was it simply the prices associated with new furniture or a greater variety in options with rental retailers that drove business to the sector?

Click below to see what insights we found:

https://www.unacast.com/post/is-furniture-rental-the-best-supply-chain-fix-a-look-at-furniture-foot-traffic

Supply chain shortages placed a demand on household items, and the rising costs of furniture saw many American families pivot to rental options for home decor. This trend resulted in a boom for the furnishing store and furnishing rental industries, with increased traffic to locations that could offe...

04/15/2022

𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐫𝐞𝐭𝐚𝐢𝐥 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞?

Join Us for a Free Webinar!

In this upcoming webinar, you will learn:

-> The existing landscape of retail foot traffic in light of major store closures for brands like Amazon, JCPenney, and Macy's.

-> Are any retail brands, specifically department stores, doing well, and what can foot traffic tell us about the reasons why?

-> What can location data say about the next five years for brick-and-mortar?

And so much more...

https://go.unacast.com/forecasting-brick-and-mortar-retail-performance-with-location-data

𝐖𝐞 𝐡𝐨𝐩𝐞 𝐭𝐨 𝐬𝐞𝐞 𝐲𝐨𝐮 𝐭𝐡𝐞𝐫𝐞!

Unacast is a global location intelligence and insights company transforming our understanding of human activity in the physical world.

04/13/2022

Indoor spaces can be an unexplored frontier

In the recent article, "How Indoor Mapping Is Reshaping How We See the World" our friends at Esri look at different ways geographic information system (GIS) technology is redefining indoor spaces.

Although detailed indoor maps exist, our ability to locate ourselves on them has lacked precision.

GIS has made it possible to create 2D and 3D maps of inside locations. This is based on information from CAD drawings and building information modeling (BIM) representations. Then, indoor positioning systems utilize beacons for geolocation.

Click below to learn more!

https://www.esri.com/about/newsroom/blog/indoor-mapping-frontier/

With advances in geographic tools, maps of the indoor world will evolve to match the detail, clarity, and utility of traditional maps.

04/13/2022

It's the season for crazy weather!

So, how do Americans respond to catastrophic weather events?

In this piece, we use location data to chart migration before, during, and after major catastrophic weather.

What weather events did we cover?

--> Hurricane Ida in New Orleans Parish, Louisiana
--> Marshall and Middle Fork Fires in Boulder County, Colorado
--> Winter Storm Uri in Travis County, Texas
--> Quad-State Tornado in Christian County, Kentucky

What did we discover about how different regions respond to disaster? Click below to find out:

https://www.unacast.com/post/catastrophic-weather-hurricane-tornado-location-data-behavior

2021 brought an onslaught of catastrophic weather across the United States. Hurricane Ida, the Marshall and Middle Fork Fires, Quad-State Tornadoes, and Winter Storm Uri. Unacast visualized migration patterns for these storms and found some interesting local insights.

04/12/2022

How to analyze venue data at micro and macro levels

Understanding a specific venue’s performance typically involves point-of-sale revenue, but this data doesn’t capture how well a store performs in terms of visitation.

Site-specific data can also be combined with visitation trends across broader geographies providing an effective indicator of brand, category, or industry vitality and consumer behavior patterns.

Click below to see how providing actual foot traffic counts enables a business to accomplish specific tasks:

https://www.unacast.com/solutions/business-site-performance

04/12/2022

A Centuries-Old Practice: Location Intelligence

Disease tracking provides both the oldest and most current illustration of location intelligence. The earliest records of systematic area mapping for analysis occurred in London in 1854 during the cholera outbreak.

Now, a similar process is used, only refined and sped up:

Location Analytics

This uses technology to visualize spatial data for business intelligence in supply chain logistics, real estate, retail, the public sector, and many other industries.

Building on geographical information systems (GIS tools), analysts can optimize strategy by using intelligence from GPS systems, IoT sources, consumer behaviors, and environmental factors.

Click below to learn more!

https://www.unacast.com/what-is-location-data

We receive many questions about what we do. What is location data? Why is it important? How is it used? Who uses it? Here we answer these questions and more.

04/11/2022

How Gas Stations Use Location Data

Running a successful gas station means juggling a variety of data feeds. The timing of these feeds can also create lags that affect reporting and decision-making.

Discrepancies are often calculated by looking at fuel dispense totals, outside pumps sales, and authorized inside sales.

But what if we add a layer of location data to study consumer behavior?

What can foot traffic tell us about the energy market, competition, and future revenue?

https://www.unacast.com/post/how-gas-stations-use-location-data

ExxonMobil Shell

Running a successful gas station means juggling a variety of data feeds. What can foot traffic tell us about the energy market, competition, and future revenue?