06/11/2026
Here’s a helpful tip from our Marketing Manager, Taylor Townsend, that companies working with marketing agencies won’t want to miss. Most companies accidentally hide the best marketing material from their agency.
They think they should only share:
• polished decks
• finalized copy
• approved brand assets
• professional photos
But that’s usually not what creates great marketing.
The gold is in:
• customer emails
• sales call notes
• Slack messages
• screenshots
• voice memos
• repeated questions
• internal conversations
• random observations from your team
The unfiltered moments are where agencies learn:
• how customers actually talk
• what people truly care about
• what objections come up repeatedly
• what emotions drive decisions
This helps create marketing that cannot be easily copied and marketing that works.
The more context we have, the better we can build messaging that actually connects. That’s why we always encourage clients to share the real, everyday details — not just the polished version.
