Atlas Branding

Atlas Branding Designing profitable brand experiences for products, people and places customers love. Positioning for the Journey.™

Atlas Branding is an award-winning design agency in North Carolina that crafts meaningful brands with clarity, character and distinction.

When was the last time you were browsing the baking aisle and noticed a gluten-free baking mix? �Houston chef Vatsana So...
05/19/2026

When was the last time you were browsing the baking aisle and noticed a gluten-free baking mix? �

Houston chef Vatsana Souvannavong knew her signature gluten-free baking mixes deserved packaging that could command a premium on the shelf. We leaned into a Rococo-indulgent brand that feels more like a gift, less like a commodity.��

Each SKU has its own pastel-drenched palette, unified by the indigo brand typography that run the entire length of the line. At the center of each box, an ornate ribbon vignette frames the food photography. This is a splurge and design style that doesn’t take itself too seriously. 🎀

Herbal supplements for your small pets deserve better than clinical packaging. We designed the new forage bag line for o...
05/08/2026

Herbal supplements for your small pets deserve better than clinical packaging.

We designed the new forage bag line for our friends a small-batch, hand-packed wellness brand for rabbits and other small pets around one idea: make every variety instantly identifiable and fun to look at. The packaging design features cut-paper botanicals that change on each back, benefit-driven colors, and large, legible health benefit names. 🐇🐇

We had a blast building the brand for @‌thecommongoodpgh, a healthy fast-casual breakfast-and-lunch spot tucked inside P...
04/24/2026

We had a blast building the brand for @‌thecommongoodpgh, a healthy fast-casual breakfast-and-lunch spot tucked inside Pittsburgh’s iconic Union Trust Building. The team behind Ritual House, Palm Palm, and Sugarbird wanted something that felt energetic, colorful, and community-focused.
The brand leans into bold color, sticker-style descriptors, and a cast of illustrated characters that make the whole brand feel alive. 🍅

Skip’s, short for Skipper, sought to create a new beer brand that felt Southern and outdoorsy, bridging the gap between ...
04/15/2026

Skip’s, short for Skipper, sought to create a new beer brand that felt Southern and outdoorsy, bridging the gap between a favorite Charlotte brewery and a recognizable regional lifestyle brand. In our approach to branding beer, we wanted it to feel super approachable and casual, with a subtle nod to classic Americana.

It’s a beer that shows up for your everyday moments: the post-shift drink, the weekend campfire, the river float, the fish tale.

Address

47 Rankin Avenue STE 101
Asheville, NC
28801

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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