Atlas Branding

Atlas Branding Designing profitable brand experiences for products, people and places customers love. Positioning for the Journey.™

Atlas Branding is an award-winning design agency in North Carolina that crafts meaningful brands with clarity, character and distinction.

When was the last time you were browsing the baking aisle and noticed a gluten-free baking mix? �Houston chef Vatsana So...
05/19/2026

When was the last time you were browsing the baking aisle and noticed a gluten-free baking mix? �

Houston chef Vatsana Souvannavong knew her signature gluten-free baking mixes deserved packaging that could command a premium on the shelf. We leaned into a Rococo-indulgent brand that feels more like a gift, less like a commodity.��

Each SKU has its own pastel-drenched palette, unified by the indigo brand typography that run the entire length of the line. At the center of each box, an ornate ribbon vignette frames the food photography. This is a splurge and design style that doesn’t take itself too seriously. 🎀

Herbal supplements for your small pets deserve better than clinical packaging. We designed the new forage bag line for o...
05/08/2026

Herbal supplements for your small pets deserve better than clinical packaging.

We designed the new forage bag line for our friends a small-batch, hand-packed wellness brand for rabbits and other small pets around one idea: make every variety instantly identifiable and fun to look at. The packaging design features cut-paper botanicals that change on each back, benefit-driven colors, and large, legible health benefit names. 🐇🐇

We had a blast building the brand for @‌thecommongoodpgh, a healthy fast-casual breakfast-and-lunch spot tucked inside P...
04/24/2026

We had a blast building the brand for @‌thecommongoodpgh, a healthy fast-casual breakfast-and-lunch spot tucked inside Pittsburgh’s iconic Union Trust Building. The team behind Ritual House, Palm Palm, and Sugarbird wanted something that felt energetic, colorful, and community-focused.
The brand leans into bold color, sticker-style descriptors, and a cast of illustrated characters that make the whole brand feel alive. 🍅

Skip’s, short for Skipper, sought to create a new beer brand that felt Southern and outdoorsy, bridging the gap between ...
04/15/2026

Skip’s, short for Skipper, sought to create a new beer brand that felt Southern and outdoorsy, bridging the gap between a favorite Charlotte brewery and a recognizable regional lifestyle brand. In our approach to branding beer, we wanted it to feel super approachable and casual, with a subtle nod to classic Americana.

It’s a beer that shows up for your everyday moments: the post-shift drink, the weekend campfire, the river float, the fish tale.

Scratch-made pastries. Sun-lit spaces. We partnered with Fox in the Snow to build out brand assets and support their bel...
01/14/2026

Scratch-made pastries. Sun-lit spaces. We partnered with Fox in the Snow to build out brand assets and support their beloved fox mascot. Our concept leans into an approachable typeface, tactile warmth, an expanded green palette, striped patterns, and typographic marks that support their handmade, small-batch ethos.

Holiday packaging design for Suncrest Farms, a NC generational country ham company. 🎄🎅
12/23/2025

Holiday packaging design for Suncrest Farms, a NC generational country ham company. 🎄🎅

Spirits Up. Pinky Out. 🤙👑🥂Georgie is centered around the female consumer who enjoys the refinement found in top-shelf sp...
12/12/2025

Spirits Up. Pinky Out. 🤙👑🥂

Georgie is centered around the female consumer who enjoys the refinement found in top-shelf spirits packaging design and the quality of flavor, but with a more minimal, elegant take on the packaging.

The packaging takes on a nouveau Rococo aesthetic that is a bit tongue-in-cheek and doesn’t take itself too seriously.

Hoping your Halloween feels like this 🎃🦇🍁⭐️🍬
10/29/2025

Hoping your Halloween feels like this 🎃🦇🍁⭐️🍬

In the process of designing a new Shopify website for , we saw a need for some bright, lively photos. So we spent a day ...
10/20/2025

In the process of designing a new Shopify website for , we saw a need for some bright, lively photos.

So we spent a day shooting lifestyle photos around the neighborhood to give their site the authentic vibe it deserved. Here’s a few from our sunny day at the park 🌷🎾⭐️🌳🫐

Posana has been a beloved fixture in downtown Asheville, and tomorrow they’re unveiling their beautiful new location in ...
10/08/2025

Posana has been a beloved fixture in downtown Asheville, and tomorrow they’re unveiling their beautiful new location in Biltmore Park. We had the pleasure of refreshing their visual identity and making it more distinctive and cohesive for this expansion.

The custom typemark features a decorative serif with a reimagined P that recalls the refined lettering you might find on a classic European department store facade—timeless and sophisticated.

We developed a rich, curated color palette harmonizing with their thoughtfully designed interiors and culinary offerings. Hand-drawn illustrations throughout the system celebrate the distinctive details that make Posana special, while carefully selected Blossfeldt botanical photogravure prints connect the brand to the land and offer a glimpse of the artwork gracing their restaurant walls.

If you find yourself in South Asheville, this new location is absolutely worth visiting. 🍸⭐️🤎

Address

47 Rankin Avenue STE 101
Asheville, NC
28801

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Atlas Branding posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Atlas Branding:

Shortcuts

Share