DIY Tourism

DIY Tourism JB Media Institute is a digital marketing training and consulting company based in Asheville, NC. Trending: We keep up with the industry so you don’t have to!

DIY Tourism is a brand with a commitment to technology, marketing, and communications education for tourism and travel professionals. Originally started by JB Media, a tight-knit team of experienced digital marketing professionals with a track record of proven results, and Magellan Strategy Group, a strategic planning and consulting agency for destinations all over the world, DIY Tourism is dedicated to providing training, workshops, classes, and educational programming that are:

Actionable: We help you turn technical concepts and tools into simple, understandable, actionable skills and strategies. Don’t go it alone. Results-oriented: We teach, train, and speak on topics, skills, and strategies that will help you achieve success and attain your marketing and business goals. Fun: We design and deliver educational experiences that are enjoyable, build confidence, and keep people engaged. Impactful: We believe there is more to business than just money and power, there is also heart and soul. Our training and workshops are focused on helping brands make a positive impact. Every year the DIY Tourism Marketing Conference takes place in Asheville, NC. Tourism and marketing professionals come to Western North Carolina to learn, grow, and network together. In 2025, DIY Tourism was acquired by Learn Tourism - the nonprofit academy, a leader in travel, tourism, and hospitality education. Learn more at https://diytourismmarketing.com.

10/23/2026

Sometimes our team gets to be involved in an event we believe is essential to the future of our industry, and this week we did just that. Our lead instructor, Sarah Benoit, led a social media session at the American Indigenous Tourism Association Conference in Tulalip, Washington. As a bonus she got to attend the Excellence in Indigenous Tourism Awards.
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It was inspiring to see so many citizens of Native Nations, Indigenous tourism leaders, and Indigenous-owned businesses come together to celebrate and learn. The breakout sessions and cultural workshops were an incredible opportunity to explore and share.
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Plus, the work they do with their Tourism & Hospitality Scholarship supports the Indigenous tourism leaders of the future. Like us, education is at the heart of the work AITA does.
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Thank you to the AITA team, Tulalip Resort Casino, all the speakers and facilitators, and everyone who attended for making this a special and unforgettable learning experience.

Six New Tourism Courses for Destination Teams (and the Easiest Way to Give Your Whole Team Access)
10/23/2026

Six New Tourism Courses for Destination Teams (and the Easiest Way to Give Your Whole Team Access)

Six new tourism courses for DMO teams on stewardship, crisis readiness, AI, advocacy, international visitors, and workforce development, all in Learn Tourism 365.

SkΓ₯l International World Congress 2026: Lessons from South Africa - A delayed visa, three flights, and one unforgettable...
10/22/2026

SkΓ₯l International World Congress 2026: Lessons from South Africa - A delayed visa, three flights, and one unforgettable gala night. What almost missing SkΓ₯l World Congress 2026 taught me about showing up, hospitality, and stewardship.

A delayed visa, three flights, and one unforgettable gala night. What almost missing SkΓ₯l World Congress 2026 taught me about showing up, hospitality, and stewardship.

We Grow Together: Why Learn Tourism Is Planting Trees
10/21/2026

We Grow Together: Why Learn Tourism Is Planting Trees

Learn Tourism's We Grow Together initiative plants trees to thank partners, celebrate milestones, and honor people, starting with Scouts and national forests in need.

Let AI Run the Hardware So Your Team Can Lead with Humanity
10/19/2026

Let AI Run the Hardware So Your Team Can Lead with Humanity

How DMOs and tourism teams can use AI as organizational hardware, so staff spend more time on people-to-people connection, personalized service, and better visitor experiences.

Who Owns Stewardship? Building a Stewardship Team With the Staff You Already Have
10/16/2026

Who Owns Stewardship? Building a Stewardship Team With the Staff You Already Have

Stewardship needs an owner, not a new hire. A practical look at who should lead, support and stay informed on stewardship in small, mid-size and large DMOs.

πŸŽ‰ There's a new tourism nerd in the house! πŸŒπŸ’šEveryone, meet Ali Khaider, our newest Operations Intern at Learn Tourism! ...
10/14/2026

πŸŽ‰ There's a new tourism nerd in the house! πŸŒπŸ’š

Everyone, meet Ali Khaider, our newest Operations Intern at Learn Tourism! πŸ‘

Ali brings fresh energy, curiosity, and a passion for tourism, hospitality, and learning. And we couldn't be happier to have him on the team!

Ali, you've officially joined a team that loves big ideas, meaningful learning, and a good conversation about all things tourism! πŸ˜ŠπŸ’š

We're excited to learn from you, grow together, and share plenty of laughs along the way.

Welcome to the Learn Tourism family, Ali! We're so glad you're here! 🌟

Everyone, help us give Ali a warm welcome! πŸ‘‹

Your Travel Belongs on Your Resume. Here's Why (and How).
10/14/2026

Your Travel Belongs on Your Resume. Here's Why (and How).

Gap years, study abroad, tour guiding, and chaperoning build real job skills. Here's why job seekers should list travel on resumes, and why employers care.

Every Trip Is a Step: SYTA's Carylann Assante on Travel, Community, and Leading by Contributing
10/13/2026

Every Trip Is a Step: SYTA's Carylann Assante on Travel, Community, and Leading by Contributing

SYTA CEO Carylann Assante on why the small trip counts, how peer learning builds engaged communities, and which students still aren't getting to travel.

98% of Our Partners Come Back. Here's What It Actually Takes.
10/12/2026

98% of Our Partners Come Back. Here's What It Actually Takes.

Learn Tourism keeps 98% of its destination and association partners year over year. Here's what drives that retention, and what any DMO should expect.

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37 Oak Hill Drive
Asheville, NC
28806

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

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