10/23/2026
Sometimes our team gets to be involved in an event we believe is essential to the future of our industry, and this week we did just that. Our lead instructor, Sarah Benoit, led a social media session at the American Indigenous Tourism Association Conference in Tulalip, Washington. As a bonus she got to attend the Excellence in Indigenous Tourism Awards.
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It was inspiring to see so many citizens of Native Nations, Indigenous tourism leaders, and Indigenous-owned businesses come together to celebrate and learn. The breakout sessions and cultural workshops were an incredible opportunity to explore and share.
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Plus, the work they do with their Tourism & Hospitality Scholarship supports the Indigenous tourism leaders of the future. Like us, education is at the heart of the work AITA does.
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Thank you to the AITA team, Tulalip Resort Casino, all the speakers and facilitators, and everyone who attended for making this a special and unforgettable learning experience.