05/12/2026
Don’t skip the most important step: talking to admissions. 💡
Before launching a single ad, email, or social campaign, ask your admissions team what questions they hear most and what buzzwords prospective students use. That language belongs in your messaging, it resonates with your prospects AND it helps your website show up when AI tools like ChatGPT and Perplexity surface program recommendations.
Pair that with a clear picture of your ICP (ideal candidate profile) and you have the foundation for enrollment marketing that converts.
Swipe to see how it all comes together, then grab our free Ultimate Guide at the link in bio. 🔗
https://greenstonemedia.com/the-ultimate-guide-to-enrollment-marketing/