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Medium Interactive Medium Interactive is a digital marketing, web development, & SEO Company in Ohio, USA.

Digtial Marketing > Basic TipsKnow Your Vocabulary....PPC, SERP, UX, KPI (probably the most important here!), CTA, etc.....
06/19/2026

Digtial Marketing > Basic Tips

Know Your Vocabulary....

PPC, SERP, UX, KPI (probably the most important here!), CTA, etc.....

Read More Below...

In the fast-evolving world of digital marketing, keeping up with the latest trends and jargon can feel like trying to decipher an entirely new language. The

Social media has become a deluge of information.. A cacophony of posts... an echo of an echo of an echo of an echo of an...
06/16/2026

Social media has become a deluge of information.. A cacophony of posts... an echo of an echo of an echo of an echo of an.....echo. It is hard to get noticed. While our list below is not exhaustive, nor will it work in every situation, below we share 7 creative ways to boost social media engagement. Read more below..

In the ever-evolving landscape of social media, standing out in the crowded digital space is no small feat. Algorithms change, trends come and go, and keeping

Advanced Digital Marketing Tip: Pay Attention to Your Sitemap (XML and HTML)Yes. You can (and should) use XML and HTML s...
06/15/2026

Advanced Digital Marketing Tip:
Pay Attention to Your Sitemap (XML and HTML)

Yes. You can (and should) use XML and HTML sitemaps. Why?? This is because you are not only serving HUMANS, but also BOTS. While humans may be able to easily read, understand, and make use of an HTML sitemap, you really do need to setup the XML sitemap for BOTS. Without properly setting up your XML sitemap, BOTS (like the Google Crawl Bot) may waste the "crawl budget" on useless pages; or worse, not index your site at all! Learn more below...

Imagine building a fantastical, sprawling city with vibrant neighborhoods, bustling markets, and hidden gems waiting to be discovered. Now, what if you forgot

Building a new website? .... Use caution!!!While a shiny new site may look nice and feel good, BUT it will not matter if...
06/15/2026

Building a new website? .... Use caution!!!

While a shiny new site may look nice and feel good, BUT it will not matter if you lose the traffic that your old site had. In a nutshell, I recommend you do not remove web pages that were winning traffic for you over the last 12-16 months. You can use tools like Google Analytics or Google Search Console to see which pages you do not want to risk dropping; which could cause loss of revenue for your company. Read more below...

Imagine packing up an entire bustling city, transporting it across the country, and then rebuilding it to function just as smoothly, if not better, than

I anticipate that Google Analytics will continue to be a major player in how companies assess campaign performance. Beyo...
06/12/2026

I anticipate that Google Analytics will continue to be a major player in how companies assess campaign performance. Beyond basic total counts of visitors, there are many, granual metrics that can help steer the ship. For example, you may see a steady increase in website visits, but take that a level deeper. Are they people who are in an area/geography that would buy from you? If so, then which channel are they coming from? Are those visitors also reaching out or making a purchase? You can find that (and more) in Google Analytics. Read more below...

In the vast digital landscape where every click, scroll, and hover tells a story, understanding those narratives is no longer a luxury but a necessity. Enter

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