12/22/2021
4 WAYS TO USE THE HOLIDAY SEASON TO BOOST SALES!
1. Live Engagement & livestream shopping!
Live streaming has been around for a little while now, with Facebook & instagram giving brands the opportunity to do so through their social pages. Many sellers have already experienced success with it and even Twitter is now in on the act. But what about streaming and engaging directly from your own website? Live selling simulates a physical shopping experience and gives brands the opportunity to offer depth in their products & messaging which naturally increases customer loyalty and builds a stronger connection. Streaming directly from your website also gives you better insights & analytics to further improve your store/products! Unlike other traditional engagement tools, live stream engagement is not about convincing shoppers to buy quickly. Instead, live engagement is more about giving customers more understanding of your products/services and encouraging them to shop better, with more informed decisions. Customers are put in a better position to comfortably add items to the cart and checkout with more confidence.
2. Creative Giveaways
Customers do and always will love giveaway! Who wouldn't want a gift as a reward from one of their favourite brands? A normal give away is good, but a live giveaway event for your most loyal customers is even better. Need some help with the giveaway? Collaborate with key promoters and influencers to create a special and memorable event. No matter which way you structure it, a giveaway is one of the best ways to engage and reward your customers especially during the holiday season!
3. Unique promotions & collaborations
Customers are always on the hunt for something. Whether it's an absolute bargain, some killer discounts or even just a new experience with your brand. This is the same for promotors and influencers who are always looking for the next place to take their audience. PERSA sits in the middle and gives brands the opportunity to offer both in their own unique and creative way. Promoting current products and introducing new launches can now be wrapped up in a dynamic, interactive and engaging experience.
4. Memberships for loyal customers
Customer loyalty is the lifeblood and the best foundation for great brands. In Southeast Asia, loyal customers are 45% more likely to make recommendations to friends and 20% more likely to have higher spending across categories than non-loyal customers. Surely there should be a reward for loyalty right? Giving your most loyal customers & members exclusive rewards can take your brand to the next level. Referrals are often made based on a great bargain, great quality of product or service and generally the benefits a customer gets from shopping with you, whatever your unique offering is. You can encourage repeat business, move customers up the purchasing ladder, and build deeper emotional connections with attractive incentives. You can give first-time buyers a bigger reason to return and build more brand-loyal customers!
