04/30/2026
NAB 2026 confirmed what we heard in nearly every conversation: AI is no longer a side topic for broadcasters and media companies. It is becoming central to how content is created, managed, delivered, and monetized.
This TV Tech recap captures several of the dominant themes from the show, including AI, vertical video, agentic workflows, infrastructure pressure, and the growing complexity of media technology environments.
https://hubs.ly/Q04f1sH00
But the bigger question coming out of NAB was not whether AI will impact the industry.
It was how organizations will move forward with control, clarity, and confidence.
For many teams, the opportunity is clear. AI can accelerate production, development, operations, and decision-making. But without a connected understanding of systems, dependencies, architecture, and delivery risk, AI can also introduce more complexity.
That is exactly where we see the conversation moving.
The next phase of AI in media and broadcast will not just be about new tools. It will be about giving teams the intelligence layer they need to understand what they have, what is changing, what will be impacted, and where risk may surface before it slows the business down.
At Xperity, that is the problem we are solving with IntelLayer.
NAB made one thing very clear: the companies that win with AI will be the ones that can connect innovation with enterprise control.
Show attracts more creatives to focus on new tech