06/06/2024
The startling images of 100-year-old, rusty pipes shared by the city of Atlanta this week brought back vivid memories of a Primo Water program I led creative on that was aimed at highlighting the risks associated with aging water infrastructure.
By creatively using characters to personify common tap water contaminants, we not only raised awareness but also drove home the importance of making informed water choices.
As Atlanta grapples with these water safety challenges, this project serves as a reminder of how powerful visual storytelling can be in influencing public perceptions and behaviors.
