Victory Live

Connecting the World of Live Experiences.

Connecting the world of live events through a portfolio of end-to-end software and service solutions designed to simplify and streamline sales and distribution of live event tickets. Victory Live® optimizes the live event ticketing process, helping rightsholders, resellers, and affiliate partners maximize revenue and operational efficiency through data-driven insights, cutting-edge technology, and

round-the-clock customer support. As your trusted ticketing connector, we’re here to maximize inventory, drive online ticket sales, and create memorable experiences for all.

05/01/2026

A look back at April's top touring artists ⏮️

04/03/2026

Wondering why your ticket sales aren't what your team had projected?

Spoiler alert: it's your strategy. The industry is changing, but your strategy is the same as it always was, and that's no longer good enough.

Here are 4 things your strategy can improve:

1️⃣ Not including market conditions in your research.
You should be factoring in purchasing behaviors, price sensitivity, customer segments,demographics, and external datasets -- if you're not, you're missing out on important consumer insights that shape their decision making.

2️⃣ It's taking too long to make a decision.
Dynamic pricing has changed the game. Changes are happening in an instant and your current data models aren’t keeping up. You're making decisions based on previous information rather than current marketplace trends.

3️⃣ Optimize schedules, routes and stage design using marketplace data.
Venue layouts, tour routes, and event schedules should work for you, not against you.

4️⃣ You need real-time data from all of the major marketplaces.
Ticketing is dynamic, why isn’t your data model? And when you're not missing the open market data you can't make intelligent decisions.

Are you ready to level up your ticket strategy? Let our team of experts help make your inventory work for you with Victory Live One Insights.

Learn more:
🌐 https://hubs.ly/Q049CMsj0
✉️ [email protected]

03/26/2026

Happy Opening Day baseball fans! ⚾️

Here's a look at the top 10 home openers of the 2026 season by average ticket price (ATP)

🎫 Arizona Diamondbacks at Los Angeles Dodgers — $380.76
🎫 New York Yankees at San Francisco Giants — $249.87
🎫 Pittsburgh Pirates at New York Mets — $239.52
🎫 San Diego Padres at Boston Red Sox — $232.89
🎫 Cincinnati Reds at Texas Rangers — $230.27
🎫 Athletics at Toronto Blue Jays — $221.95
🎫 Miami Marlins at New York Yankees — $205.74
🎫 Boston Red Sox at Cincinnati Reds — $193.70
🎫 St. Louis Cardinals at Detroit Tigers — $190.35
🎫 Texas Rangers at Philadelphia Phillies — $176.20

(Data reflects actual sold ticket prices across verified secondary marketplaces and does not include fees.)

03/19/2026

Liven up your employee perks, rewards, and benefits programs with fan-favorite company perks.

Provide your team members with access to discounted and premium tickets for local and major global live events by partnering with Victory Live. Create a driver for company culture, employee engagement, and employee retention without the operational work through a custom integration or white label site.

The Power of Live Events:

⚡️ Earn ancillary income from tickets

⚡️ Offer exclusive discounts

⚡️ Create customized hospitality packages

⚡️ Build a branded marketplace for perks

We've revolutionized ticketing access and sales, managing $9.5 billion in daily ticket listings. Let us help you revolutionize how you think about employee appreciation.

Are you ready to elevate your business strategy?

✉️ Email [email protected] to learn more

03/14/2026

A look back at the top 5 teams & events in February 👀

03/05/2026

The numbers are in -- here are the top touring artists that drove ticket demand last month across the marketplaces.

02/27/2026

Rethink the way your clients travel 🧳

Gone are the days where travel is only for business or family bonding. People are putting down their phones and going analog, and they're jumping at the chance to see their favorite artists and teams live, even if it's hudrends of miles away.

Expand your travel portfolio and earn commissions by booking official tickets for your clients through our Victory Live. affiliate portal. You'll have access to tickets at wholesale prices through our direct inventory, and you'll unlock premium tickets across sports, theatre, concerts, and more.

Why choose Victory Live?

💵 Weekly commission payments
🎫 Exclusive access to discount tickets, premium seating, suites, and promotions
🌎 Hassle-free international ticket purchasing
✅ Verification before every purchase
📩 Automatic ticket replacement on unfulfilled purchases
🛒 Create a branded ticketing marketplace

02/25/2026

Expand your reach and accelerate ticket sales by pushing inventory in real-time across the marketplaces — plus hundreds of exclusive Victory Live affiliate channels reaching 100M+ potential buyers across global markets.

It’s time to automate the heavy lifting of ticket distribution, reduce double-sells, and streamline fulfillment directly in your existing ticketing system.

🚀 Ramp up your go-to-market strategy
Launch inventory across a powerful network of sales channels in seconds using our cutting-edge ticketing platform.

📲 Increase your reach
Access both traditional marketplaces and Victory Live’s exclusive ecosystem of travel agency, loyalty, and employee-benefit partners.

🚫 Eliminate speculative selling
Protect your pricing integrity by listing live events at face value on secondary resale platforms.

🎫 Boost box office efficiency
Manage reporting, settlement, and fulfillment from your own box office — no extra tools needed.

🤝 Enjoy diverse partnership models
Choose from inventory purchase, consignment, hybrid programs, or licensing structures to strengthen revenue streams for rightsholders, venues, promoters, and ticketing companies.

01/14/2026

Sports Business Journal said it best when they summed up the demand for the 2026 College Football National Championship game: wild.

This year's Indiana vs Miami title game is showing the strongest demand in college football history, driven by a rare combination of factors: Miami playing in its home market and Indiana’s unprecedented run to the national title game, which has helped fuel travel demand and last-minute buying ahead of kickoff.

Average sold prices for the 2026 CFP National Championship increased from $3,523 prior to Jan. 9 to $4,181 since Jan. 9, reflecting a late surge in demand as the matchup and travel plans solidified.

Read more: https://hubs.ly/Q03-NZTb0

12/18/2025

CFP First Round Ticket Prices Tick Up Year-Over-Year as Marquee Matchups Drive Early Demand

Ticket demand for the College Football Playoff First Round is showing modest but meaningful growth compared to last year, with average ticket prices up year-over-year and premium matchups continuing to command top dollar.

Across all First Round games, the average ticket price (ATP) is up 3% year-over-year, rising from $423 in 2024 to $437 in 2025 over the same sales window.

Recap of the data (ATP) – by year

2025 CFP First Round (Sales through Monday)
➡️ Texas A&M vs. Miami – $695
➡️ Oklahoma vs. Alabama – $404
➡️ Ole Miss vs. Tulane – $357
➡️ Oregon vs. James Madison – $262
2025 Total ATP – $437

2024 CFP First Round (Sales through Monday)
➡️ Notre Dame vs. Indiana – $697
➡️ Texas vs. Clemson – $451
➡️ Ohio State vs. Tennessee – $388
➡️ Penn State vs. SMU – $228
2024 Total ATP – $423

12/12/2025

🚨 Did a HUGE trade just happen, and you want to see how the market changes? Now, you can make pricing adjustments without a laptop using the Victory Live One app.

Use Revenue Manager to quickly mass edit prices, share and unshare individual tickets, and see pricing trends & analysis, all from your phone.

For more information on Victory Live One, please visit https://hubs.ly/Q03Y3TYv0

Address

3060 Peachtree Road NW, Suite 1625
Atlanta, GA
30305

Website

http://victorylive.com/, https://linktr.ee/victorylive

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