MJV Technology & Innovation

MJV Technology & Innovation MJV is a global technology and innovation consultancy, promoting end-to-end solutions.

From ideation to IT implementation, bringing together design, analytics, and agile mindset to offer quality business resolutions. Transformation: We are on a trajectory of transformation, operating alongside leading global brands. MJV has already expanded to 10 offices in Europe, North America, and the Latam region, with operations in over 25 countries. Our Business Approach: Since 1997, MJV has s

upported the construction of better futures for organizations from different segments, creating modern strategies and optimizing the experience of products and services. We intelligently connect user needs, solution value, and technology for efficient digital transformation. Our Structure: MJV is made up of more than 1000 high-performance employees, including developers, designers, engineers, data scientists, and entrepreneurs. We combine technology with human creativity, to represent the most valuable and powerful assets of the company.

Our Team: MJVers, as the professionals who represent this multidisciplinary network are known, share a unique purpose: to help clients, partners, and communities solve complex challenges and use our collective knowledge to make a positive impact on the world!

Our Content: The MJV materials published on this page are aimed at the Technology and Innovation market. In our content, we show our internal culture, research, tools, articles, ebooks, infographics, trend reports, webinars, podcasts, and workshops. The aim is to support companies in their transformation and invite more professionals to transform their businesses with us. Our posts follow publication guidelines set in: [BRA] - Brazil | [ITA] - Italian | [COL] Colombia | [PT] Portugal | [FR] France |

Circular Innovation: University of Illinois visits MJV Rio! 🌍We had the pleasure of welcoming students from University o...
03/17/2025

Circular Innovation: University of Illinois visits MJV Rio! 🌍

We had the pleasure of welcoming students from University of Illinois Urbana-Champaign to our headquarters in Rio de Janeiro this morning! It was an inspiring meeting filled with valuable exchanges on sustainability, innovation, and the circular economy.

Soon, the group will visit , our startup dedicated to the responsible disposal of electronic waste, which is creating a positive social and environmental impact through reverse logistics and the circular economy.

A big thank you to the UIUC team for their visit and to for their trust and partnership. Special thanks to Professor Samantha Koon.

We look forward to welcoming you again soon! 💜♻️

Innovation that transforms: 28 years of MJVThis month, MJV celebrates 28 years of helping the world’s leading companies ...
01/31/2025

Innovation that transforms: 28 years of MJV

This month, MJV celebrates 28 years of helping the world’s leading companies anticipate trends, transform their businesses, and drive innovation.

With 11 global offices, we have been driving innovation since 2007, continuously evolving through agile methodologies, data-driven strategies, and artificial intelligence. Our expertise has been distilled into four books, including Design Thinking: Innovation in Business, recognized by Forbes as essential reading for business growth.

Our greatest asset? Our people! Our multidisciplinary team shares a passion for innovation, and this commitment is reflected internally as well - we have been recognized as a Great Place to Work three times.

To everyone who is part of this journey - customers, partners and team members - thank you! Together, we continue to build the MJV legacy.

We are MJV. We are people transforming business! 🚀

peopletransformingbusiness

Building emotional and cultural connections with consumers is essential in today’s retail landscape. Foot Locker is a pr...
01/24/2025

Building emotional and cultural connections with consumers is essential in today’s retail landscape. Foot Locker is a prime example of how a brand can transcend its products to become an integral part of its customers’ identities.

By positioning itself as a symbol of basketball culture and urban style, Foot Locker aligns with the passions and values of its audience. Associating the brand with pop culture elements such as basketball, athletes, and urban lifestyles is a powerful strategy for maintaining relevance and solidifying its place in the market—a key topic discussed at NRF 2025.

This theme was highlighted in the NRF 2025 session “Lacing Up for Success: Transforming Retail Experiences and Deepening Customer Relationships.” Mary Dillon, CEO of Foot Locker, shared valuable insights during the session.

💡 Want more updates like this? Follow us on social media and download our NRF 2025 Trends Report. The link is in our bio —don’t miss out!

To personalize interactions and optimize every touchpoint, it is essential to understand the entire customer journey. Da...
01/15/2025

To personalize interactions and optimize every touchpoint, it is essential to understand the entire customer journey. Data integration across physical and digital channels provides a comprehensive view of the customer.

During the session, “The Visionary 2025: A 40-Year Journey” session at NRF 2025, Artemis Patrick, president and CEO of Sephora North America, discussed the importance of a complete view of the customer.

For more insights like these, follow our social media channels.

We’re getting more used to applying artificial intelligence (AI) in our daily lives, but it’s still far from reaching it...
01/15/2025

We’re getting more used to applying artificial intelligence (AI) in our daily lives, but it’s still far from reaching its full potential in retail. While it has already brought some changes, examples of transformation are still limited. GenAI has the power to personalize experiences, optimize operations, and offer more effective solutions for consumers. However, the real revolution in retail is just beginning.

In the talk at NRF2025 “Retailers moving from vision to value with AI,” Sebastian Barrios, Senior Vice President of Technology at Mercado Libre, shared his thoughts on the future of GenAI in retail.

For more insights, keep following our NRF 2025 coverage on our social media!

Imagine a world where AI not only helps consumers with product recommendations, but also takes on the role of personal s...
01/14/2025

Imagine a world where AI not only helps consumers with product recommendations, but also takes on the role of personal shopper and “shopping therapist”. With artificial intelligence, brands can create deeper connections with consumers that go beyond hyper-personalization. The goal is to be truly present, understand emotional needs, and accompany each individual on their unique journey.

At NRF 2025, during the session “The Visionary 2025: A 40-Year Journey with Tommy Hilfiger and NRF President and CEO, Matthew Shay,” Tommy Hilfiger addressed this topic. Check it out.

For more insights, follow us on social media.

At NRF, the session “Harnessing Brand Power and Building Trust: Insights from Disney Consumer Products” showcased how br...
01/14/2025

At NRF, the session “Harnessing Brand Power and Building Trust: Insights from Disney Consumer Products” showcased how brands like Disney are strategically targeting Generation Z and Generation Alpha to build lasting connections.

As Lisa Baldzicki emphasized, attracting younger consumers like Gen Z significantly increases the chances of fostering lifelong brand loyalty. This approach also extends to Gen Alpha, who is already shaping the future of consumer behavior.

By blending innovation, personalization, and authentic storytelling, brands like Disney not only reinforce their relevance but also create emotional connections that resonate across generations.

For more insights and trends, continue following our NRF 2025 coverage on our social media.

Today, almost everything is just a click away. But in a digital mainstream world, what brings people back to physical st...
01/13/2025

Today, almost everything is just a click away. But in a digital mainstream world, what brings people back to physical stores?

In the session “Making your stores irreplaceable” at NRF 2025, Kevin Kelley provided a clear answer: digital cannot replace our fundamental need for belonging, connection, and sensory experiences.

That’s part of the explanation for the big comeback of physical stores in recent years. Kelley also emphasized that physical spaces have the power to influence behavior and create unique experiences that go beyond price and convenience.

For more insights, stay tuned to our NRF 2025 coverage on our social media!

According to the session “Solving Returns: Challenges, Opportunities, and Solutions” approximately 17% of retail sales a...
01/13/2025

According to the session “Solving Returns: Challenges, Opportunities, and Solutions” approximately 17% of retail sales are returned. Beyond the increased costs for companies, returns also have a significant environmental impact, as delivery fleets must be activated to transport products back to distribution centers 1 out of every 5 times, resulting in higher CO2 emissions.

Meera Bhatia, President of TechStyleOS and COO at Fabletics, addressed this issue and emphasized the industry’s commitment to reducing waste.

Stay tuned for more highlights from NRF2025 coverage here on our social media channels.

Que tal esquecer as turbinas para a NRF’25? 🚀Em dezembro, realizaremos o Esquenta NRF’25 — um evento presencial para que...
11/12/2024

Que tal esquecer as turbinas para a NRF’25? 🚀

Em dezembro, realizaremos o Esquenta NRF’25 — um evento presencial para quem quer explorar insights e tendências de consumo que vão transformar o mercado e revisitar os principais aprendizados do NRF´24

Quando e onde:
đź“… 4 de dezembro, das 9h Ă s 12h
đź“Ś Vila OlĂ­mpia, SĂŁo Paulo - SP

Garanta o seu lugar e saiba tudo o que vai acontecer na maior conferĂŞncia de varejo do mundo! Vagas limitadas.

Link para inscrição nos comentários.

"Onde o futuro nasce" — essa é a promessa do Web Summit Lisboa 2024, que acontece esta semana! 🚀E adivinha só?A equipe d...
11/11/2024

"Onde o futuro nasce" — essa é a promessa do Web Summit Lisboa 2024, que acontece esta semana! 🚀

E adivinha sĂł?

A equipe da MJV está lá, capturando os principais insights e tendências para compartilhar com você!

Com mais de 70.000 participantes, 3.000+ startups inovadoras e mais de 1.000 investidores, este é o lugar onde conexões revolucionárias são feitas e ideias transformadoras ganham forma.

O Web Summit Ă© mais do que um evento; Ă© um movimento que reĂşne CEOs, fundadores, investidores, Ă­cones culturais e lĂ­deres de pensamento que estĂŁo moldando o futuro.

A abertura do evento contou com o cantor e empreendedor Pharrel Williams e o CMO da Visa, Frank Cooper, falando sobre a intersecção entre cultura e comércio.

Outras atrações esperadas são:

🎤 Brad Smith, Vice-Presidente e Presidente da Microsoft
🎤 Lidiane Jones, CEO do Bumble

Fique ligado em nossas redes sociais para atualizações ao vivo, insights essenciais e todas as novidades do evento!

“Where the future goes to be born”—that’s the promise of Web Summit Lisbon 2024, happening this week! 🚀And guess what?Th...
11/11/2024

“Where the future goes to be born”—that’s the promise of Web Summit Lisbon 2024, happening this week! 🚀

And guess what?

The MJV team will be there, capturing the top insights and trends to share with you!

With over 70,000 attendees, 3,000+ innovative startups, and 1,000+ investors, this is where groundbreaking connections are made and game-changing ideas take shape.

Web Summit is more than an event; it’s a movement that brings together CEOs, founders, investors, cultural icons, and thought leaders shaping the future.

The event’s opening featured singer and entrepreneur Pharrell Williams and Visa’s CMO, Frank Cooper, discussing the intersection of culture and commerce.

Other expected attractions include:

🎤 Brad Smith, Vice Chair & President of Microsoft
🎤 Lidiane Jones, CEO of Bumble

Stay tuned to our social channels for live updates, key takeaways, and all the latest from the event!

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