We can't guarantee where the first touchpoint will be between a consumer and your brand, we can guarantee with 99 percent certainty that the second will be digital. Today’s first impression has become the digital handshake. Let’s say you see an attractive person at a bar, you put your best foot forward right? You check your teeth for spinach, fix your shirt, mentally select your dopest pick up lin
e, and hope you make the right first impression. For today’s digital customer, your website is that opening line giving you permission to hang around for “…and my name is ___, may I buy you a drink?” The customer decides in that instant if you’re worth the time and the energy to listen to your pitch.
