Based Design Co

11/20/2024

I dive into new explorations nearly every day—each one opens the door to fresh styles and techniques!

Today, I played around with a splash of background noise, and it was an absolute blast! 🎉

11/19/2024

Here's how I took a client's site from getting 1 inquiry per month, to 8 per week ↓

I recently audited Thai Golf Travel’s website and noticed two issues:

1. the call-to-action button was missing from the hero section, and from each individual package. They were using a form that was pretty well hidden in the footer.

2. the navigation made it hard for users to find what they needed.

After adding a clear CTA and streamlining the navigation, the site was relaunched.

This resulted in 8 inquiries in one week—compared to just one inquiry in the previous months, and that trajectory continued to build as I worked with them on their content strategy.

That’s the power of prioritizing user experience.

This is why every $1 invested in UX, gives you $10-$100 back.

💬 Ready to see these kinds of results for your site?

Book a call today:
https://calendly.com/baseddesign/chat-with-isaac-based-design-co

11/18/2024

Ever wonder if your website design is holding back your revenue? 💸

Let me share two quick examples of how high-impact design changes completely transformed my clients’ businesses:

Client 1 (local therapy practice): I redesigned their homepage to make it user-friendly and actionable above the fold—no need for users to scroll down to find key information. The result? A 250% increase in conversions. When users can easily navigate and take action, it changes the game.

Client 2 (SAAS company): Came to me with a website that had brought in zero inquiries in a year. After a complete redesign, their first big-ticket customer came through the site on launch day—a $20k deal.

High-impact design isn’t just about aesthetics; it’s about strategy. It’s about knowing what your users need and making it easy for them to act.

Ready to see what strategic design can do for your revenue? Visit www.baseddesign.co and let’s get started. 🚀

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07/15/2024

Just finished up shifting a client's site to Framer, along with adding a few tweaks to enhance the visuals and messaging. They are thrilled, I'm thrilled, can't wait for the next phase of this project!

07/15/2024

Glassmorphism at the touch of the button— thats Rapid Glass! Super excited to be finally launching this site!

07/15/2024

Just finished these business cards for a local law firm 😮‍💨

07/15/2024

Just finished up an awesome landing page for a local landscaper— My first multi-language build!

03/19/2024

Before 👉 After (Any Lab Test Now)
- same hero messaging (the original communicated the value prop pretty well) ✅
- Did away with the 1-2-3 element from before. It was a button that acted like a modal 😐
- Changed the flow from location/test/appt to shop-checkout-location, since an e-commerce flow is much more familiar to users 🤑
- Updated the visuals to smiling, happy, and healthy people (the future that customers want) 😇
Overall the value prop + CTA combo on this new version is 100x better. The old one is incredibly confusing and probably is hurting conversions. They get around 200k visits per month, so even a 1% increase would make a huge difference!

03/08/2024

Couldn’t figure out a background I liked for it. It’s hard to dress up a basic SAAS layout, but that’s kind of the point. It should do what it says on the package 📦