Virdee

Providing best-in-class virtual reception and user engagement software for lodging, multifamily and commercial buildings

10/29/2026

Artificial intelligence is reshaping hotel revenue management, but a significant gap between adopting AI and trusting it to make decisions exists.

Hotels are increasingly using AI to optimize pricing while keeping human oversight firmly in place.

📊 The numbers tell an interesting story:
🔹 53% of hotels already use AI to support room pricing decisions.
🔹 77% trust AI to at least some degree, yet only 10% would allow it to make most pricing decisions.
🔹 43% still operate without a revenue management system, relying on manual processes or spreadsheets.

💡 What does this mean for hotel operators?
It's time to slowly take the training wheels off.

🔹 Run limited tests.
🔹 Verify that guardrails are respected.
🔹 Regularly review audit reports.

The next phase of AI adoption isn't simply about automation. It's about building confidence in technology and turning better information into smarter commercial decisions. That's where the real competitive advantage lies.

Virdee offers its Intelligence AI that includes a revenue agent that can provide customized offers to guests at just the right moment. Of course, you set the guardrails.

10/28/2026

Virdee is excited for The Hospitality Show next week!

Come meet the team, check out Virdee Intelligence AI, learn about room keys in Apple Wallet and Google Wallet, and much more!

Virdee team in attendance:
🔹 Branigan Mulcahy - CEO & Co-founder
🔹 Jeff Councilman - SVP Client Solutions
🔹 Logan Edwards - Client Success Manager

10/22/2026

Hotel investments in staffing are paying off, and there's room for more without breaking the bank.

Service is making an impact: Staff service satisfaction among first-time guests improved an impressive 26 points (JD Power).

At the same time, guest services wages increased 2.7%. There's only so much room in the budget to invest in staff pay and training.

That's where technology comes into play. Front desk staff is the most visible to guests yet spends a large chunk of the guest's time on mundane tasks like ID checks, payments, and room assignments.

👉 With Virdee, you can automate the mundane tasks and give time to staff for meaningful guest interactions.

⚠️ Make your investment count.

10/21/2026

Smart lobbies and guestrooms are evolving into connected ecosystems that improve the guest experience while helping hotels operate more efficiently and control costs.

➡️ Seamless Guest Experiences 🔹 Mobile keys, personalized lighting, temperature controls, and simplified WiFi access create a more convenient and intuitive stay.
➡️ Greater Operational Efficiency 🔹 Connected systems can route guest requests, housekeeping needs, and maintenance issues directly to the appropriate teams.
➡️ Predictive Maintenance 🔹 Smart thermostats and connected equipment provide immediate actionable data, and automated ticketing can close that loop.

💡 The opportunity?

Technology integration is becoming an operational strategy, not simply a guestroom amenity.

For hotel owners and operators, the real value comes from connecting guest convenience, employee productivity, energy efficiency, and asset performance. And with AI and connected platforms continuing to evolve, the opportunity to move from reactive operations to more proactive hotel management will only grow.

Virdee automates the front desk experience with room keys in Apple Wallet and Google Wallet, web check-in, AI chat tools, and more.

10/14/2026

🏨 Hotel wages are rising. The key to managing costs is not necessarily reducing staffing but managing it more effectively.

📈 Labor cost per occupied room increased 1.8%, reaching $46.79.

💡 The solution to rising labor costs isn't necessarily reducing staffing. It's making better decisions about how labor is scheduled, deployed, and supported.

✅ Increase front-desk productivity: online check-in and mobile wallet keys reduce check-in lines and provide more time for hands-on guest interactions.

✅ Smarter housekeeping scheduling: AI tools analyze room data and trends and minimize staff downtime.

✅ Higher staff upsells: AI-powered guest analytics provide optimal upsell offers that maximize conversion and profitability

The real opportunity is not simply doing more with less. It's creating an operating model where productivity, employee performance, and guest satisfaction reinforce one another.

As wage pressures continue, hotels that balance labor efficiency with service excellence will be better positioned to protect margins and remain competitive.

10/08/2026

Hotel demand may be holding steady, but the pressure behind the scenes continues to build.

Hotel owners and operators are navigating significant cost and workforce challenges:

🔹 71% cite the cost of goods and supplies as a major financial pressure
🔹 65% point to rising labor costs
🔹 50% are concerned about utility and energy costs
🔹 43% cite insurance premiums
🔹 >50% report being somewhat or severely understaffed

Hotels are responding with higher wages, flexible scheduling, employee hotel discounts, and enhanced benefits.

👉 Maintaining performance in 2026 will require more than driving occupancy.

Operational efficiency, workforce retention, productivity, and disciplined cost management will be increasingly important to protecting margins while maintaining the guest experience.

ℹ️ Virdee's self-service check-in suite, combined with new AI agents that optimize staffing and upsells, is here to help hotels provide the best guest experience and achieve the best bottom line.

10/07/2026

AI adoption in hospitality is accelerating. But adoption and impact are two very different things.

More than half of hotels are using generative AI, yet fewer than 1 in 10 report reductions in manual work greater than 30%.

That gap should get the industry’s attention.

🔹 More than 80% of commercial teams still spend 1 to 2 days each week manually producing and analyzing reports.
🔹 Fragmented systems and disconnected data continue to limit productivity.
🔹 Fewer than 30% have invested in dedicated reporting tools.

👉 The opportunity for hospitality leaders is not simply to “use AI.”

It is to identify the workflows where AI can eliminate repetitive work, connect information, accelerate decision-making, and give teams more time to focus on strategy and the guest experience.

ℹ️ Virdee's AI agents don't just provide recommendations, they take action. From creating service tickets to adjusting pricing on promotions, these agents are your new team. And it's all backed up by analytics paired with actionable recommendations, not just data.

The next phase of hotel AI will be measured less by adoption and more by outcomes.

10/01/2026

The hotel discovery journey is changing, and AI is quickly becoming the new front door.

Referrals from AI platforms to travel websites increased 194% year over year. Travelers are increasingly asking AI where they should stay based on interests, experiences, neighborhoods, and occasions, not simply searching for a hotel by star rating or price.

Why should AI support end with booking?

Virdee's Intelligence AI offers centrally controlled agents that handle everything from chats and upsells to housekeeping scheduling and performance analyses.

The AI doesn't just sit in the background and run analytics. It proactively offers upsells, adjusts housekeeping schedules, and chats with guests... all within the guardrails set by you.

09/30/2026

Virdee co-founder and CEO, Branigan Mulcahy, was on a panel at Destination AI addressing the question of whether AI can deliver true hospitality.

Keep your eyes here over the next weeks as we drop clips of the panel.

09/24/2026

Technology, especially AI, is moving at a breakneck pace that's clearly also impacting the hospitality industry. The question is whether your hotel is left behind the curve, struggling to catch up with guest demand for more, better, and newer technology.

No matter what you're deploying, it has to be done right.

👍 Do it right, and guests are left delighted, likely to recommend your property and your brand to friends and rebook.

👎 Do it wrong, and you'll hear all about it on Google reviews, in social media, and beyond.

👉 What sets Virdee apart is our dedication to our clients, ensuring that every installation is the best it can possibly be. We're onsite, making sure every kiosk is running smoothly. Our teams monitor performance remotely, provide optimization recommendations during and after onboarding, and look after each client as if it were our only client.

Virdee makes every stay a memorable one.

Address

2120 W Braker Lane, Suite D
Austin, TX
78758

Website

http://www.virdee.co/

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