EveryStem

EveryStem EveryStem is a cloud-based flower recipe and ordering platform built by a florist and tested by florists. Florist Software

Floral designers everywhere are using it to streamline their pricing and ordering process. EveryStem is the secret to powering your profitability.

10/22/2026

Slow sales?

Sales, but no $$ in your bank account?

It’s time to look at your marketing.

But it doesn’t start with your IG feed, your website portfolio, or your AI visibility.

It starts with your pricing!

If you’ve been glossing over your pricing work and aren’t satisfied with the way things are going in your business, it’s time to refocus.

Alison Ellis Alison Ellis | Real Flower Business | Florist Education and I agree that pricing is the basis of your business.

How can you establish your brand, position your brand, or sell your services confidently if you are unsure of your pricing?

It’s time to get unstuck, move the needle in your business, and establish a smart pricing strategy to base everything else off of in your business!

When you do this essential work and actively engage in making your pricing decisions based on your business needs, big shifts happen!

“My friend is starting her own business and I told her the number one thing she needs to do is invest in EveryStem!” - Melissa

When you gain confidence by developing a smart pricing strategy and having a software that makes implementing that strategy easy peasy, you can build your entire business on that solid foundation.

3 things you can do based on establishing your 2027 pricing strategy this month!

• Establish a 2027 price guideline and template
• Start an “à la carte” offering
• Update your website with confident pricing

Start today, by refocusing on your pricing. Get it locked in now before proposal season hits and you’ll see a difference in the clients you attract by early next year!

I’ll be here to support you along the way. Sign up at EveryStem.com or learn more at the links in my bio.

10/20/2026

Learning to become a floral business owner?

Find a mentor you can trust! And build a relationship that will stick with you through all the stages of your business. 💕

Ebony found me and here’s what she had to say after her first pop-up market last weekend, “LuAnn!! As my mentor...l am TRULY grateful for your expertise, generosity, and willingness to share your knowledge. You have helped me tremendously! If it weren’t for you, I would not have been prepared for this event AT ALL! Thank you for being so understanding, patient, and generous with your time for answering every email, guiding me, encouraging me, and showing me so much kindness along the way. You are truly amazing at what you do, and I appreciate you more than words can say. Thank you! 😊”

EveryStem florists get access to my support and mentorship through their membership! Learn more at the links in my bio.

These humans didn’t book me because I offered the cheapest price, and they certainly didn’t book me because I had the bi...
10/15/2026

These humans didn’t book me because I offered the cheapest price, and they certainly didn’t book me because I had the biggest social media following.

They booked me because of 3 things that are getting lost in a sea of AI slop:

1. ACTIVE LISTENING: 👂
I listened to what they wanted, person to person. No AI bots created their proposals. I made a true connection and they felt heard. I can’t tell you how many times a client has said to me, “I met with 5 florists and you’re the one I’m booking with because you’re the only one that actually listened to what I want for my wedding.”

2. A HUMAN MADE PRICE GUIDELINE: 💐
I offered confident, standardized, and fair prices based on a formula that worked for my business. That is the origin of EveryStem software. A simple straightforward way to offer your clients fair prices without giving up your artistic integrity. I created a price guideline for my clients every year and shared it with them at the very beginning of inquiry process.

3. WOM: 🗣️
Other humans recommended me and I leveraged that all the time via emails and networking!
My entire team was always dedicated to serving our clients with care, respecting the venues we worked at, and making each day not only beautiful, but also easier and more enjoyable. Those VALUES and ACTIONS stood out to wedding planners, venue managers, and past clients. And translated directly into a consistent flow of new clients wanting to work with me and my team.

So instead of leaning into AI slop, AI images of flowers you can’t even get IRL, and a lot of wasted time on social media, pick one of these 3 things and FOCUS on it for the next 30 days. It’ll have a more impactful effect on your business than you might expect!

💕, LuAnn

10/15/2026

Don’t get lost in all the AI slop. When you can learn from REAL florists who love COMMUNITY!!!

Here’s a FREE floral design workshop replay that you can watch anytime! Stephanie The Lavender Vine | Branding + Wed Design walks you through how to design this gorgeous cascade style bouquet and the color theory behind it!!

Save this post and snag the link (it’s the top 🔗 in my bio right now) 👆

You’ll get so much out of this if you’re learning floristry:

• Full video replay
• Color theory and color wheels
• Flower recipe
• Pricing and labor fee details
• Community Q & A insights

Save this post, buy some flowers, and learn to design using floral color theory along with Stephanie!

Comment BOUQUET below 👇 and I’ll DM you the 🔗

Software is just a tool. You need more than software👆
10/13/2026

Software is just a tool. You need more than software👆

10/13/2026

“One of the hardest parts for me has always been trusting the flower math,” Vanessa explains.
“Before EveryStem, I would panic buy extra flowers and greenery on the day of the wedding and end up with far too many leftovers. Using EveryStem has changed that completely. I only wish I had started using it sooner. I truly can’t imagine my workflow without it now!”

Let’s talk real numbers, because sometimes seeing it in black and white is the wake-up call we need.

Say you over-order by just 10% on every event. Doesn’t sound like much, right?

But let’s see what that looks like over time.

Average wedding flower cost: $2,000 in wholesale product
Over-ordering by 10%: $200 in extra stems per event.

If you work 20 weddings per year: $4,000 in unnecessary flower costs.

That’s $4,000 that could have been profit. Or new equipment. Or a much-needed vacation.

Instead, it’s sitting in funky water (or your trash can).

And that’s just the flower cost. When you factor in the time spent processing and managing those extra stems, the real cost is even higher.

Over-ordering might feel like playing it safe, but as someone who’s worked with hundreds of florists, I know from experience that it’s one of the biggest profit killers in our industry.

The florists who consistently hit high profit margins? They’re not the ones buying extra “just in case.” They’re the ones who know exactly how many stems they need and order accordingly.

So how do you stop over-ordering without risking running short? It starts with flower recipes. Not vague Pinterest-inspired ideas or mental notes. Actual recipes with real stem counts, broken down by variety or function.

I share my exact process in this blog post!

https://www.everystem.com/blog/stop-over-ordering-how-to-calculate-exact-flower-quantities-for-weddings-and-events

Vanessa’s got it down pat, you ready to join her?

Screenshot the link and go snag the details on the EveryStem blog!

10/09/2026

You need a PRICE, and you don’t have the time or the energy to mess around with building a proposal first.

I’ve been there. That’s why, I’ve got you covered!!

Price is an impactful driver when it comes to booking more BUSINESS. And the faster you provide a PRICE to your client the faster you get an answer!!

I want you to be able to move FASTER than your competitors and I want you to be able to do it with confidence.

That’s why all new EveryStem accounts come pre-loaded with over 700 flower entires and their estimated wholesale prices, so you can start building flower recipes within minutes of signing of up for your new membership.

Not sure which flower variety or color you’ll use just yet?

No worries, pick a general flower name like Peony, Stock, Snapdragon, Filler Flower, or Dancer Flower.

You can leave it open-ended and work with your growers and wholesalers to find the perfect bloom when you place your order!

Or you can use the EveryStem Swap Item Feature to swap it out for a specific flower variety later on in the process. It only takes about 3 clicks!

You may not wanna believe this, but with EveryStem 🌸 recipes can be flexible, profitable, and wildly easy to build!

Sign up for your new account >>> Get instant access to a robust library with over 700 flowers already included with…

• Color descriptions
• Estimated wholesale prices (adjust easily) USD
• Image previews

Unlimited access is only $24.99 per month USD • 🌸

Go to EveryStem.com to get all the details and start your new account today!

This week, I’ve had 3 in-depth conversations with new EveryStem members about what it realistically takes to start, buil...
10/08/2026

This week, I’ve had 3 in-depth conversations with new EveryStem members about what it realistically takes to start, build, and maintain a profitable floral design business over the next few years.

If you’ve been a florist for a minute, what is the one thing you wish you’d known sooner about your floral design business?? 👇

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811 West Live Oak St
Austin, TX
78704

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