EveryStem

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EveryStem

EveryStem is a cloud-based flower recipe and ordering platform built by a florist and tested by florists. Florist Software

Floral designers everywhere are using it to streamline their pricing and ordering process. EveryStem is the secret to powering your profitability.

26/02/2026

What do you do when a client books last-minute and you have to buy product in a rush?

Most florists panic-buy and tank their margins.

But, not Mallory. She actively choose not to panic. This EveryStem member florist kept calm and trusted in her framework.

Here’s what happened:

Corporate client signed ONE WEEK before the event.

No time for custom flower orders. Mallory was at the mercy of whatever was in the cooler.

But here’s what she did differently 👇

She built the recipes in EveryStem ANYWAY.

Then walked into the flower cooler with those stem counts as her guide.

Swapped flowers on the spot and kept in control.

The result?

✅ Stunning arrangements (swipe to see them!)
✅ Super profitable margins
✅ Zero over-purchasing
✅ Way less stress

She told me: “I know the ideal scenario is making recipes in advance, but I just wanted to share how helpful this was in a last-minute situation. This could have been a lot more stressful if I hadn’t used to build my recipes.”

Here’s what most florists don’t realize:

Recipes aren’t about following a plan perfectly.

They’re about having a FRAMEWORK. And a framework is the difference maker when plans fall apart.

So even when you’re substituting on the fly, you’re not guessing—you’re designing with INTENTION. 🌸

That’s the difference between PANIC and profit.

Ready to stop over-buying and start designing with confidence even when clients give you ONE WEEK notice?

Profitable florists choose EveryStem! 🍃 Link in bio to start your membership today.

19/02/2026

You’re running a marathon in sprint shoes 🏃‍♀️

Most floral designers are excellent at the sprint work.
Weddings. Holidays. The big urgent weeks that demand everything you’ve got.

What gets sidelined?

The marathon work. Systems. Pricing. Intentional design. The decision making that actually determines whether your business is sustainable and profitable.

If that sounds familiar, this is for YOU.

The Marathon Mindset Summit

A free, two-day virtual summit for wedding florists ready to strengthen the business behind their designs.

📆 Dates: Monday 2/23 & Tuesday 2/24

⏰ Time: 11:00am-12:30pm ET (8:00am-9:30 am PT)

💻 Where: Live on Zoom (with replays available) 3 industry experts will lead a focused session, followed by live Q&A

Workbook provided so you can apply what you’re learning to your own business.

This is practical, behind-the-scenes work. No fluff. No hustle talk. Just smarter ways to support the business you’re running.

No pressure to change everything.
Just a clearer picture of where to direct your energy next.

Will we see you there? Sign up at the 🔗 in bio.

17/02/2026

We’ve set the mood! 🎨 And we are looking at design from a different perspective. You won’t want to miss it!

We’ve got the most beautiful American grown flowers on order from and we’re ready for you to join us LIVE! 🎥

Have you signed up yet?

The Marathon Mindset Summit 🌷
February 23 & 24 - 12:30pm ET

Over 2 days, we’ll help you see exactly where sprint thinking is costing you, & identify focused shifts that can make the biggest difference!

Hosted by 🎤:

Why the Marathon Mindset matters 💡:

Running an event focused business often means everything feels urgent. Many of us thrive on that adrenaline. But over time, constant urgency and our growing tolerance for it make it harder for us to slow down and see what’s not working in our businesses.

During the summit we’ll look at your business through 3 lenses 📸:

Mindset, Systems, and Tools. 🧰

You’ll leave with a clear snese of what matters most right now for your business. 💡+🧠

No pressure to change everything.

Just a clearer picture of where to direct your energy next. ⚡️

The link to sign up for this FREE 2 day virtual summit is in bio. JOIN US!!

13/02/2026

Be Mine. Nothing says it better than FLOWERS!

Rooting for all my floral friends who are slinging blooms this weekend. 😘

06/02/2026

Over 50 florists slapped a 👍 on this since I shared it on FB.

Someone asked, “How would you price something like this?” and instead of telling them, “Hey, there’s this game-changing software called EveryStem you can use to price anything you design.” I decided to clearly explain how to price something like this. 👆

If you do not know how to price your floral designs or want to better understand how EveryStem florist software prices your designs, this is for you! 🧮

Pricing your designs starts with totaling the wholesale costs of your container, all the mechanics you use, any non-floral elements, and all your flowers used.

Once you have your wholesale total, you can determine the additional amount you’d like to add to get to your selling price.

Consider these factors:

🧐 What are your expenses in addition to the cost of the items you’ve used to make the design?

😓 How much labor will this design require?

🤔 How much of a profit you need to make on the project?

These costs and profit needs (on top of your cost of flowers and supplies) are the reasons why a markup and a labor fee come into play in pricing your designs.

✔️ Your markup (typically 3X to 5X your wholesale cost of supplies and flowers) covers your expenses and profit.

✔️ Your labor fee (typically 30% of your retail total after markup) covers your labor.

Once you determine a markup and labor fee you can easily calculate the price of any floral design with simple multiplication.

BONUS: 🤩 as your business develops, you can adjust your markup and labor fee as needed to account for rising costs, labor, rent and profit needs.

Costs may change, markup and labor fees will be adjusted, but this pricing strategy can stay with you for the long haul. 🚛

Understanding there is a direct correlation between your markup and your profit margin is essential to making a healthy profit on every design you sell. 💲

That’s why EveryStem is so beneficial to our members, the profit margin is updated in real time & the financial impact of each recipe is clearly visible.

There is ZERO guesswork when you price using EveryStem florist software! And that’s why our members call it a GAME-CHANGER. 💥

04/02/2026

🌸Friends, I made this custom video for a new EveryStem member, but I want to share it with you too!

So many floral designers mistakenly think that EveryStem is “just for events”, but that’s far from the truth and this video is proof.

I’ve been a florist for 20 years now. Yep, I started flowering in 2006. 😉

And I have survived 100% of the Valentine’s Day’s since then. Thousands of floral arrangements later here’s something I know for sure. 💘

Using a simple, smart, & profit-focused system works for both retail and events!

Swipe to check out the video and if you like what you see, click my link in bio to learn more about me and how EveryStem helps small business owners make more money without having to sacrifice their creativity! 👩‍🎨

02/02/2026

🛑 Stop running your business like every day is wedding day.

Save the date 📅: The Marathon Mindset Summit
February 23 & 24 - 12:30pm ET

Over 2 days, we’ll help you see exactly where sprint thinking is costing you, & identify focused shifts that can make the biggest difference!

Hosted by 🎤:

Why the Marathon Mindset matters 💡:

Running an event focused business often means everything feels urgent. Many of us thrive on that adrenaline. But over time, constant urgency and our growing tolerance for it make it harder for us to slow down and see what’s not working in our businesses.

During the summit we’ll look at your business through 3 lenses 📸:

Mindset, Systems, and Tools. 🧰

You’ll leave with a clear snese of what matters most right now for your business. 💡+🧠

No pressure to change everything.

Just a clearer picture of where to direct your energy next. ⚡️

Mark your calendar 📅 for February 23 & 24 and drop a 🌹 if you want the link when registration opens!!

31/01/2026

Our Core Values:

🍃 We are committed to a society that is inclusive of all human beings.

🍃 We welcome diverse perspectives and honor the values of all individuals.

🍃 Our commitment is to have broad diversity in our membership.

🍃 Our focus is on serving our community of floral designers and supporting their individual versions of success every day.

🍃 We believe in the powers of diversity and creativity.
We believe in integrity and honesty.

🍃 We believe in gratitude and respect.

🍃 We believe in accountability and transparency.

🍃 We believe in an open solutions-oriented environment.

💕, LuAnn and the EveryStem team

29/01/2026

As PROMISED: The Australian Florist’s Problem. A real case study. 📚🤓

How one florist went from wasted money to $1,500 saved and an ROI of 500% on her investment, without sacrificing her creativity! 📈

The problem? When she looked at her profit margin in EveryStem, something was seriously wrong. 😑 Her numbers didn’t add up the way she’d expected and she couldn’t figure out why.

In my newest blog post, I’m walking you through step-by-step how we worked together to increase her profit margin from 55% to 73% because here’s the truth: most florists are losing hundreds (sometimes thousands) of dollars on flower extras without even realizing it. 💸

And that’s money you could be keeping! 🤯

Don’t guess. See the proof. Link in bio to unlock the full case study. 🔐

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