10/11/2023
π Building a Marketplace: Roadmap to Success! π
Building a marketplace requires careful planning and innovative approaches. Our CEO, Kaj Seeste, was invited to SaaS Finland's Podcast for an interview with Antti PietilΓ€ regarding SaaShop's marketplace. He unveils some key aspects rarely discussed, sharing a few with you:
1οΈβ£πͺοΈ Initial Phenomenon:
The rapid transition of software from in-house servers to cloud platforms was crucial. Software is evolving, and the markets are expanding rapidly. Nowadays, small and medium-sized businesses can have over a hundred SaaS services, whereas just a while ago, the average was only about ten.
2οΈβ£π§βπΌCustomer-Centric Approach:
Listening to customers and providing solutions to their needs is prioritized. Customer experience is at the forefront, even in B2B, guiding SaaShop's development.
3οΈβ£π€Connecting Customers and Merchants:
The marketplace is a meeting point where customers and merchants find each other. From the marketplace's perspective, finding a balance between them is a challenge that requires careful planning in the company's strategy.
4οΈβ£π Appropriate Technical Solution:
Choosing the right cloud platforms and tools is crucial for the marketplace's efficiency and usability. SaaShop is continuously working on development to make the marketplace more customer-centric.
π‘In the interview, in-depth knowledge was shared on how to build a marketplace. You can learn more about SaaShop and its' marketplace watching this video on youtube:
https://youtu.be/7yACwarcvsQ?si=H3Y2ms4jybwg3Q_2